Boao Hope City: trailblazing medical tourism in Hainan through preferential policies
In the past, the medical tourism market in China primarily involved Chinese citizens traveling abroad for medical treatments. However, Hainan Province in South China has been actively boosting its medical sector, with a particular focus on the Hainan Boao Lecheng International Medical Tourism Pilot Zone (海南博鳌乐城国际医疗旅游先行区), also known as Boao Hope City. This initiative targets […]
Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers
Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]
Market analysis: Pfizer in China
Pfizer: the American Giant Pfizer was found in 1849 in the United States. In its early development stages, it mainly produced chemical products and pharmaceutical products. The American Civil War in 1861 gave Pfizer a market opportunity to grow: the ongoing war increased the demand for medicine and Pfizer was a big supplier for the […]