The Retail Market of Computer in China
Desktop computer in China Desktops are no longer as popular as it was before, especially the brand’s one. Consumers who have the ability prefer assembled desktops as it can meet their needs better. With the emerging of PAD, notebooks and other portable devices, not only the sales of desktop are dropping, but also the price. […]
Market analysis: Retail in Wuhan
Recently, the economy of Wuhan has been developing quickly. As amount of people looking for jobs in the capital of Hu Bei Province increases, the retail industry has been expanding as well, especially in the area of department stores and supermarkets. Wuhan is divided into three sections: Wu Chang, Han Kou and Han Yang which […]
Retail & distribution strategies (5/6): implement your strategy
Set-up the tools to be visible online: SNS strategy, Chinese Internet presence, Sentiment analysis, competition analysis online. Daxue Consulting has developed tools to monitor the web. SNS strategy. Social networks are essential to build a communication. People follow your feeds and you can inform them of your new services or products. –Set-up of the equivalents […]
Retail & distribution strategies (6/6): follow-up your operations
Once you have decided to invest in China and start your project, it is crucial to follow-up the results through adaptation on the Business Plan, the implementation of the processes, the checks of the operations. Mystery shopping. Daxue Consulting is managing mystery shopping for you in order to fully understand what’s happening in your shops […]
Retail & distribution strategies (4/6): implement your strategy
Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments, an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]
Retail & distribution strategies (3/6): set up a strategy
Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments, an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]
Retail & distribution in China (2/6): test your products in vivo
Once we have performed an extensive research on competitors’ past experiences and the internal processes in your company, we test the products on the market through the following steps. –Qualitative interviews with opinion leaders and targeted customers, –Focus groups with potential customers , influencers (third parties) and opinion leaders, –Distribution Water-Tasting : establish first contact […]