Television market in China

As one of the “3 big items” for Chinese families in 1980s, televisions appear in each of Chinese families now. Television is no longer a symbol of fortune, but a way of entertainment and joy of Chinese people’s daily life. On the other hand, not many people are purchasing TVs, as the market is nearly saturated and is turning into upgrade. However, the popularity of TV also motivates the broadcasting industry in China, nationally and locally.

China to become largest LCD TV market

China eclipsed North America in terms of LCD TV shipments by 2011, with substantial growth from consumers of all levels — tier-1 cities (population greater than 1 million), tier-2 cities and rural regions. The China’s TV Market Report, released by Santa Clara, Calif.-based DisplaySearch, also predicted that flat panel TV (including LCD and plasma) shipments in China will rise from 31 million in 2009 to 59 million in 2014, a compound annual growth rate of 14 percent. Meantime, the share of flat panel TVs in China’s TV market will grow from 72 percent in 2009 to around 100 percent in 2014, when CRTs will effectively disappear. The report analyzed the trends by regional market segments, screen sizes, technology and specific TV features. It also covers the status of TV manufacturing and exports. Whether the government subsidy incentives for rural consumers bring new opportunities is of particular interest, the company said. In China, color TV shipments grew rapidly in the mid-1990s, and because the average lifetime of a color (CRT) TV is eight to 10 years, there is an opportunity for the industry to replace these old TVs – nearly 450 million of them – in the next five to 10 years. There was a slight undersupply of LCD panels from spring 2009 to mid-2010. With the overcapacity looming large, Chinese products will pose a threat to Japanese and South Korean brands.

Chinese domestic Television brands:Hisense (海信) and Changhong (长虹)

Chinese domestic brands currently claim 80 percent market share in China.

Hisense is a multinational electronics manufacturer based in China. It’s a state-owned enterprise with publicly traded subsidiaries. The Hisense Group comprises 2 publicly traded company, Hisense Electric Co Ltd and Hisense Kelon Electrical Holdings Co Ltd. The company has 13 manufacturing facilities in China and several outside China, namely in Hungary, South Africa, Egypt, Algeria and France. Hisense is also an OEM, so some of the products it makes are sold to other manufacturers and carry a brand name not related to Hisense. The company has run wide-ranging sponsorship efforts one of which resulted in Hisense-branded flag being flown atop Everest.

Sichuan (四川) Changhong Electric Co. is a consumer electronics company based in Mianyang (绵阳), China and founded in 1958. It is the second largest manufacturer of television in China. In 2004, 90% of the television sets exported from China to the US were made by Changhong. In 2010, they made a household 3D TV which is both sold locally and exported.

International TV brands in China:Toshiba and LG

Toshiba Corporation is a Japanese multinational electronics, electrical equipment and information technology corporation headquartered in Tokyo, Japan. It’s diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances.

LG is a Korean company which believes that technological innovation is the key to success in the marketplace. Founded in 1958, they’ve led the way in bringing advanced digital products and applied technologies to their customers. With their commitment to innovation and assertive global business policies we aim to become a worldwide leader in advanced digital technology.

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