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Shein’s market strategy: how the Chinese fast-fashion brand is conquering the West

shein marketing strategy

Shein is now the largest Chinese cross-border fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, France, Russia, Germany, and over 150 other countries. In 2023, the app had over 261.9 million downloads, with over 53 million users worldwide. The e-commerce platform stands out as one of the most rapidly expanding fashion retail websites in the […]

A guidebook for Chinese brands tapping into Western shopping festivals

Chinese brands looking to join global shopping festivals like Black Friday, Boxing Day, and Cyber Monday have strengths such as being cost-effective, having large production capabilities, and being efficient. They face challenges like being perceived as lower quality and, carrying the “Made in China” label, they struggle to stand out against the competition. To do […]

Caffeine across the border: the global expansion of Chinese coffee brands

Chinese coffee brands

Chinese coffee brands like Luckin Coffee, Manner Coffee, and Cotti Coffee are expanding their footprint in overseas markets, showcasing Chinese brand essence globally from multiple dimensions. The increasing global presence of Chinese businesses seeking growth opportunities highlights the crucial role of overseas advertising for Chinese brands. In 2022, China ranked second in worldwide advertising spending, […]

How Chinese mobile games are conquering the global mobile gaming market

Chinese mobile games are bringing the globe on an epic gaming adventure. It is estimated that in 2023, the global mobile game market revenue will reach $286.5 billion. Chinese companies are eyeing foreign markets to expand their reach. Understanding the US mobile game market: key insights on US players The penetration rate of smartphones in […]

Chinese heating appliances: how will the European energy crisis impact the industry?

The frequently mentioned Nord Stream is an offshore natural gas pipeline network in Europe that spans from Russia to Germany under the Baltic Sea. The said pipeline is utilized to deliver billions of cubic meters of gas from Russia to Europe each year, making it a critical component in ensuring energy security in Europe. However, […]

Global software marketing strategies for Chinese software companies expanding overseas

global software marketing strategies for Chinese brands

The rise of AI, data analytics, and cloud computing, along with the increased demand for software solutions in consumer and enterprise sectors, are driving growth in the global software industry. The COVID-19 pandemic has also played a major role in accelerating digital transformation, hence leading to more companies and institutions embracing digital technologies. The worldwide […]

The global expansion of the Chinese underwear brand, NEIWAI in the West

NEIWAI in the West

NEIWAI is an original Chinese lingerie brand that actively targets Western consumers. It was founded in 2012 and started growing alongside China’s ecommerce platforms. The Chinese underwear brand has become a pioneer of China’s body positivity movement, but the brand is making waves outside of China as well. In 2018 online growth rate of NEIWAI […]

How can Chinese restaurants adapt to eating out behaviors in Europe?

Eating out

The EU is home to 5.9% of the world’s population, 6.7% if we include the UK. Despite the relatively small proportion, Europe accounted for one-third of the global food service industry in value in 2019. Pre-COVID, Europe remained a stable market with +0.9% compound annual growth rate since 2014. This development is mainly driven by […]

Lenovo’s success: How a Chinese company with ‘state-roots’ conquered the global market

Lenovo global market strategy

Lenovo is one of the leading manufacturers of laptops, smartphones, tablets and a variety of electronic accessories. The company is constantly developing, absorbing other brands. Its main advantage over competitors in the West is the introduction of innovative solutions and a good pricing policy. Below we examine the drivers of Lenovo’s global success. In July […]

How Chinese brands like Uma Wang leverage Western fashion trends

western fashion trends That Chinese brands should know

This analysis on what Chinese brands should know about Western fashion trends is a part of our 7 Continents initiative where we offer our market research and strategy consulting services to Chinese brands. Learn more about our 7 Continents global strategy consulting services here. The main changes in Western fashion trends are the rapid development […]

The 9 most globally influential Chinese companies from Time’s 100 Most Influential Companies 2021 list

most influential Chinese companies

On April 28th 2021, Time Magazine selected 100 most influential companies, nine Chinese companies made the list. These are the nine most influential Chinese companies from Time’s list: Tencent, Alibaba, Huawei, Didi Chuxing, BYD, Yum China, DJI (Da-Jiang Innovations), TSMC (Taiwan Semiconductor Manufacturing Company) and TikTok. BYD – promoting “green” vehicles Source: BYD Electric cars in […]