Growing demand for dairy products boosts the Chinese milk market
In recent years, the Chinese milk market has experienced continuous growth in sales. Consumers are increasingly more aware of the nutritional benefits of dairy products and are more willing to buy milk, especially healthier options with high protein, calcium, and vitamin B content. In China’s competitive market, it can be a challenge for new brands […]
Focus on Cornell in China
The Ivy League in America is composed of 8 famous universities in northeast America: Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, University of Pennsylvania, Princeton University and Yale University. They are all famous, and enjoy a high reputation in academics. Among them, Cornell is the youngest, the only one that was set […]
Focus on Stanford in China
Stanford University, whose formal name is Leland Stanford Junior University, is one of the world’s best universities. It was set up in 1891 by Leland Stanford in memory of his son who died early, and is located in Stanford, near San Francisco. With an area of 35 kilometers, it is the second largest university in […]
Focus on Cambridge in China
Located in Cambridge, England, the University of Cambridge is one of the world’s top universities. Many famous scientists, literates and statesmen come from this university. Cambridge is a member of the Russell Group of Universities and the Coimbra Group. In the rankings made by famous newspapers and research institutes, it has come to the top […]
LA MER in China: how LA MER became one of Chinese consumers’ favorite beauty brands
LA MER has a legendary brand story that distinguishes it from any other cosmetics company. While most skincare products come from laboratories, LA MER is developed by a space physicist – Max Huber. Huber had suffered burns during an experiment and therefore spent years searching for ways to heal his damaged skin but could not […]
Focus on Yale in China
Located in New Haven, Connecticut, Yale University, which was founded in 1701, is the third oldest university in America, following Harvard and College of William and Mary. While Harvard puts more attention on graduate education and College of William and Mary is better at undergraduate education, both the graduate and undergraduate education in Yale are […]
Focus on Wharton in China
Located in Philadelphia, Wharton Business School of the University of Pennsylvania is one of the world’s best business schools. Founded in 1881, it is the first business school in American universities. The goal of this business school is to teach business related knowledge, and train professional people to lead the world and speed up its […]
Is China’s yacht industry getting some wind in its sails?
Despite such huge pools of potential buyers, China’s yacht industry is still at a relatively early stage of development. However, during the last decades, new yacht manufacturers, brand sales agents, yacht consumers, private clubs, and exhibitions have mushroomed nationwide. Meanwhile, yacht production in China is gradually increasing, jumping from 29,100 in 2011 to 48,300 units […]
How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
The alcohol market in China is making a comeback
In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]
The Luxury Watch market in China: Status, sophistication and counterfeiting
Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]
Lancôme in China: Case study
How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]