Market analysis: Chinese middle class
Background: 300 million People In China, the middle class is defined as households mainly concentrated in major cities, engaged in decent jobs with good educational background and professional qualifications. They typically earn an annual income of more than 60,000 RMB, own at least one house and one private car, and enjoy an above average to average consumption level. According to statistics, there are over 300 million people in China that are qualified to be considered part of this above-defined middle-class. This demographic covers about 25% of the Chinese population – as large as the entire population of the United States. The number is predicted to reach 700 million within the next […]
China research: Professional education in China
MBA Market Based on statistics, the number of applicants for MBAs in China grew at a rate of 20% every year. Due to this growing demand for business degrees, many well-known Chinese business schools such as China Europe International Business School (CEIBS), Qinghua University, Peking university– Guanghua school of management, Fudan university-school of management, and Shanghai Jiao Tong University – Antai College of Economics and management all increased their MBA student enrollment to over 1000 every year, bringing in nearly 100,000,000 RMB in tuition revenue for the universities. As a result, MBA degrees are now called a “cash cow” grasping millions of RMB all over China. The reason why MBA degrees have gotten so popular may be because students expect a positive […]
China Market Report on Harry Winston, Luxury in China
Harry Winston, as one of the world’s most famous jewelry manufacturers in the jewelry industry, created significant world record and glorious history. As “The King of Diamonds”, Harry Winston in the world’s taken the leading position of top jewelry industry for more than a century, received vigorously sought by celebrity stars, and even with the […]
Research on Retail in Guangzhou (China)
The retail brands in Guangzhou: Vanguard, Jusco, War-Mart, Park n Shop, Trust-Mart, Metro and Carrefour These years, the economy in Guangzhou develops very well. Lots of large retail companies are trying to enter the Chinese retail market from this energetic city. Primary retail companies are Huarunwanjia(Vanguard), Jusco and War-Mart. Focus on Vanguard Hua Run […]
Mystery shopping: Apparel internet retailing in China
China’s steady growth during the recession provided opportunity The Chinese economy did not stop its bold step of growth during the global recession. During 2008 and 2009, the first two years of the global financial downturn, China saw GDP growth of 9.6% and 9.2% respectively, as is shown by a related market report in China. […]
Marketing research on Bakeries market in China
Bakeries, also called cake shops or cakery is the special establishment which produces and/or sells cakes, usually cupcakes, muffins, sponges, as well as other baked goods that fall under the title of cake. In the past Chinese people prefer eat stuffed steamed bun or porridge in the morning as their breakfast. However, as the society […]
Market Research for Shandong Dong-E E-Jiao in China
Overview of Shandong Dong-E E-Jiao in China Shandong Dong-E E-Jiao is part of China Resources Holdings Co Ltd, with China Resources holds 23% of the company’s shares through the co-founded company China Resources Dong-E E-Jiao Co Ltd. With flagship brand E-Jiao, a traditional Chinese medicine-based product, Shandong Dong-E E-Jiao operates business of many kinds, mainly […]
Market study: Adult products industry in China
Overview of Adult Product Industry in China Traditionally, in the minds of most Chinese people, sex is a taboo topic that should be avoided to discuss about in public. However, the the sex industry’s rapid development in China contradicts this reserved attitude. Currently, you can easily find various brand of adult products in China. For […]
Research on China Retirement
Background Population ageing is one of the greatest challenges that social policy makers are facing, while China’s population is aging faster than that of any other country in the world. Increasing life-expectancy and low fertility rates have meant that there are less active workers to support retirees than in the past. According to the statistics, […]
Mystery shopping: Jiangzhong Pharmaceutical in China
Development of Jiangzhong Pharmaceutical in China Jiangzhong Pharmaceutical is part of Jiangzhong Group which holds 6,374.4 million shares and represents 43.63% of the total share capital. Jiangzhong Pharmaceutical has national coverage, distributing its products across the entire country. The company’s net profits decreased by 24% in the first half of 2011, compared to the same […]
Marketing research: Olympics and sportswear brands in China
The Link Between the Olympics and Chinese Sportswear Brands It is indisputable that the Olympic Games provide vast potential gains for sportswear brands worldwide because of the publicity the sportswear brand receives during the globally watched sporting event. Especially, as China has been performing exceptionally in consecutive Olympic Games and is expected to continue to […]
China market research: Asprey, British Royal Warrant of Luxury
Asprey, a distinguished brand from London, is still the most prestigious British luxury brand after over 200 years since its inception in 1781. Asprey is a symbol of exquisite fashion taste, superb craftsmanship and excellent quality, exhibiting a modern elegant British style. Asprey is known throughout the world for its precious jewelry, watches, leather bags, […]