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Focus on Dartmouth College in China

Dartmouth College, located in Honover, Hew Hampshire and set up  in 1769, is the 9th oldest college in America, and is a member of the Ivy League. At the very beginning, it was set up to train white young people and the young people in the Indian tribes, and it only accepted boys for the […]

Focus on Macquarie University in China

Macquarie University in China

Set up in 1964, Macquarie University is a university in Australia that never lacks creativity. Also, it enjoys a high reputation both in Australia and abroad for its quality teaching and research. According to market research about the salary of graduates, its achievements and the employment condition of graduates, Macquarie University is among Australia’s best […]

Market analysis: B2C Consumers in China

In year 2010, the number of B2C consumers in China reached 99.36 million, which makes up 61.9% of all online purchasers. Clothing, books and 3C products are the top three categories of goods that are most welcomed on B2C websites. 51.1% of all consumers buy clothes and shoes on B2C websites, 32.4% buy books and […]

Focus on Harvard University in China

Harvard University in China

Harvard University, located in Boston, Massachusetts, is one of the world’s top 5 universities. Set up in 1636, 140 years older than modern America, it now has a history of 377 years. It is the oldest university in America, and is also one of the famous Ivy League. In this focus on Harvard University,, we […]

Marketing research: retail for Cigarettes in China

China is the biggest cigarette consuming country in the world. Now, there are 356 million smokers in China, which is 27% of the world’s total smoker population. It has been estimated that the number of smokers will still remain over 300 million in year 2025, thus China’s consumption of cigarettes will still remain at a […]

Focus on the National University of Singapore in China

National University of Singapore in China

NUS is the abbreviation for the National University of Singapore, the first university of the Republic of Singapore. Started in 1905, the university now has 9 professional colleges, 7 graduate schools, and multiple research institutes and research & development centers. It has 50 majors, and has about 27,000 undergraduate students and 8,000 graduate students. The […]

Marketing research: Maybelline in China

Maybelline was the invention of an American chemist, T.L.Williams, who named the product after his sister Mabel and the word Vaseline. In 1917, Maybelline Cake Mascara, the world’s first eye makeup, was born. Now, it has developed into a legendary global cosmetics industry pioneer. In over 90 countries and cities in the world, Maybelline has […]

Market study: MIT in China

The Massachusetts Institute of Technology was established in 1861, it is located in Boston, Massachusetts. It is an influential university not only in America but throughout world, producing some of the most influential scholars in the world. Its science and engineering programs are world renown, and its majors of management, economics, philosophy, and linguistics are […]

Market report: Carslan in China

Carslan is a French cosmetics brand that enjoys a high reputation that embodies a sense of fashion, youth, and energy to its customers. Carslan introduced the brand from France into China in October, 2001. The company is split into six major sectors responsible for different duties: product development, quality control, logistics, color study, sales, and […]

Market study: NYU in China

NYU is the abbreviated name for New York University. It was established in 1831, and is one of America’s biggest privately owned universities. The curriculum has the reputation of being ‘not high pressure, but demanding’. As one of the world’s best scholarly institutions, NYU has produced 33 Nobel Prize winners, 3 Abel Prize winners, 16 […]

Market analysis: Clean & Clear in China

Clean & Clear, a brand of Proctor Gamble was established in 1992, was one of the world’s first brands to concentrate on satisfying the skin care needs of young females. It has ample knowledge of what young females need, and provides quality skin care products for them. By 2004, it expanded its operations to 41 […]

Focus on UCLA in China

Located in Westwood, Los Angeles, UCLA is one of America’s top public owned universities. Its business and finance, high tech industry, and movie art majors are among the best in America. Established in 1881, It is the second oldest in the University of California system, second to Berkeley. In this focus on UCLA, we will […]