Market research: beauty and personal care in East China
Trends In 2011, East China continued to see huge development in beauty and personal care industry in China. Although the global economy seemed and the stock market were performing poorly, it did not affect the beauty and personal care market in East China. Consumers in East China put a lot of care into their appearances, […]
Market analysis: Garnier in China
Garnier, named after Alfred Amour Garnier, the French chemist, was founded in 1903 when Garnier invented a hair washing product using plant extracts. Later the brand was bought by L’Oreal Paris, and became one of the brands of L’Oreal Group. Currently, it is the second largest brand in L’Oreal. Despite its great success, Garnier still […]
Market analysis: Alcoholic beverages in mid-China
Trends The consumption of alcohol drinks in mid-China grew steadily and rapidly during 2011. Due to China’s new drunk-driving regulations, there have been adjustments in the local alcohol market. Due to growing health concerns in China, more and more consumers are choosing drinks with a low alcohol content. Generally speaking, the local market in mid-China behaves […]
Market analysis: Avon in China
In 1886, David McConnell founded the California Perfume Company. In 1939, due to his admiration for William Shakespeare, he renamed the company Avon, named after a river in Shakespeare’s hometown. For more than a hundred years, Avon has maintained its core company values: trust, respect, humility and high standard. Now, Avon is headquartered in New […]
Chinese and wine
China is a country with prosperous civilization, and the culture of wine is rich here. As early as five thousand years ago, the ancient people in China had begun to produce and drink wines. The Chinese people have been giving wines lavish praise. Currently, there are many famous brands of wines in China. Also with […]
China research: Business news in China September 2012
Will China apply economic sanctions to Japan? The Japanese government recently purchased Diaoyu Island from its private owner. This ownership of this island has long been a territorial dispute between China and Japan and this purchase agitated the Chinese people and worsened Sino-Japan relations. Now it seems that the Chinese government may take some measures […]
Marketing research: Haagen-Dazs in china
In 1921, Reuben Mattus invented a type of ice cream made of pure natural materials and formally named it Haagen-Dazs in 1961 when brought the product to the American market. In 1983, Haagen-Dazs made its first attempt to enter the Singapore and Hong Kong market after having successfully spread its product all over the world. […]
Market research: Cars in China
The automobile industry has played a large role in the recent growth of China’s GDP. In addition to its direct contribution to the Chinese economy, it promotes the development of relevant industries such as the transportation industry, the manufacturing industry, and the military. Also, it facilitates foreign investment and increases the country’s employment and fiscal income. […]
The Market of Soft Drinks in China
Soft Drinks in China: classification Soft drink is defined as either manmade or natural drinks that contain alcohol less than 0.5% in mass. In China, soft drinks are put in the following categories: Carbonated drinks, like Coca Cola, Pepsi, Fanta, Mirinda, and 7-Up. Fruit juice drinks, like Huiyuan(汇源)，Guolicheng(果粒橙). Vegetable juice drinks, like Nongfuguoyuan(农夫果园). Dairy products […]
Market report: Geely in China
Market report: Geely in China To see more about automotive market in China : click here Geely: Road to Success Established in 1986, Geely is a large privately-owned enterprise that produces cars and spare parts for cars. Since entering the car manufacturing field in 1997, Geely has quickly developed into China’s major brand in mid […]
Market research: Basketball in China
Ever since Dr. James Naismith invented basketball in 1891, it has spreaded quickly to almost every corner of the world. Nowadays, basketball has its own culture, spirit, and charm. Basketball entered China more than 100 years ago. In the first half of the 20th century, due to economic and culture changes and the frequent occurrence […]
Market research: the pet market in China
When the first Asian pets exhibition was held in Hong Kong(香港) in 1997, China’s pet industry entered a new era. Over the 15 years since the event, China’s pet market developed very quickly and shows even more potential for growth. By the end of 2010, the number of dogs and cats as pets in China […]