BAT, Bilibili, Kuaishou and Tik Tok: Big Tech competing in China’s online education market

big tech in China's online education market

China’s online education market has seen expansion since 2014, especially during the COVID-19 crisis, driven by distance learning’s increasing demands. The Chinese government’s policies to encourage the development of the online education market and the massive jump of the capital inflows propel the expansion. In recent years, information technology has improved, including in lower-tier cities. […]

The 10 most epic China marketing campaigns of 2020

most epic China marketing campaigns of 2020

2020 was an all-around difficult year. But during the turmoil of a global pandemic and a global economic crisis, there were brands who still insisted in spreading the messages of hope and empowerment. There were also brands that uplifted us with their creativity and adaptability, and provided new products that resonated with Chinese culture on […]

Group buying in China: What brands should know about this popular shopping method

group buying in china

In recent years group buying in China has gradually changed the consumer behavior of many Chinese people.  Group buying is shopping, which refers to a way of buying in which consumers unite to increase their bargaining power. Making the sacrifice of small profits for more frequent turnover, merchants can offer discounts for group purchases below […]

What made Double 11 2020 break records: Sales stats and new trends

Double 11 2020 image from

November 11th, also known as “Guang Gun Jie”, was invented at first to celebrate singles’ day, as opposed to Valentine’s Day. In order to boost sales, Alibaba turned it in to a shopping festival in 2009, in which year it earned a total revenue of 50 million RMB. From then on, each year brought more […]

MINISO is regarded as “the most powerful competitor” by MUJI and Watsons

Miniso's China market strategy

MINISO is a Japanese-inspired Chinese retail brand founded by Guofu Ye and Miyake Jyunya. “A better life has nothing to do with the price” is the mission that drives MINISO to deliver well-made goods to value and quality-conscious consumers worldwide. MINISO’s revenue exceeded 170 billion RMB (2.4 billion USD) in 2019 and it has opened […]

5G development in China: covering more industries and cities in 2020

5G development in China

The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]

China’s Semiconductor Industry: 60% of the global semiconductor consumption

China's semiconductor market

The growth and development of China’s semiconductor industry is the product of two related trends. First, the Chinese government incentivized companies to locate in China while simultaneously lowering the barriers to entry for foreign participants in China’s domestic semiconductor production. Second, Taiwanese investors and semiconductor executives moved their manufacturing operations to China, which provided for […]

Huawei’s market strategy during a really, really rough year

Huawei's market strategy

For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]