The Yiwu market in China: where tradition meets innovation in global trade expansion
The Yiwu wholesale market, also known as Yiwu International Trade City (中国义乌国际商贸城), is located in Yiwu City, Zhejiang Province, China. It is the world’s largest wholesale market, attracting thousands of international buyers every year. In the process of long-term development, Yiwu has found its unique industrial advantages, mainly focusing on light industry commodities. The diversity […]
Skyward bound: charting the new global course of aircraft manufacturing
The Chinese aviation market is rapidly growing, boosted by a rising middle class and government support. With an average yearly growth of 10.5% over the past decade, as per the International Air Transport Association (IATA), China surpassed the U.S. as the largest aviation market in 2019 based on passenger numbers. To meet this demand China […]
China’s eyewear market soars post-pandemic
Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]
How does China’s Stock Market work and why does it lag behind the country’s economic growth?
Since the founding of China’s stock market with the Shanghai Stock Exchange and the Shenzhen Stock Exchange in 1990, China’s economy has experienced tremendous growth. Hence, one would expect China’s stock returns to be equally fruitful, as stock market performance is normally closely tied with a nation’s economic performance. However, that is not the case […]
B2B marketing in China: The Chinese business culture embrace online strategies for procurement
The extensive and lucrative Chinese market presents B2B companies with an abundance of opportunities. According to the Analysis of B2B e-commerce industry in China by the Chinese market research company Gonyn, China’s B2B e-commerce transaction scale reached 29.95 trillion RMB in 2021, with a year-on-year growth of 11.34%. In 2022, China’s B2B e-commerce transaction scale […]
How health-conscious consumers are transforming the Chinese beverage market
The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]
The male beauty market in China is developing fast and should not be overlooked
Nowadays, as increasingly more male consumers care about their look, the male beauty market in China has gradually become a new driver of growth for the beauty industry. The size of the male beauty market in China reached 17.8 billion RMB in 2021, and according to Euromonitor International, retail sales in China’s male beauty market […]
E-commerce and pet wellness are reshaping China’s pet food market
The pet economy is an important sector of the Chinese market, which is facing a steady growth over the past 5 years with an estimated revenue of approximately 490 billion RMB in 2022.The extremely fast and lasting development is due to a significantly high number of factors which made the Chinese pet market one of […]
How new food trends like children’s snacks and cheese milktea are driving the cheese market in China
According to a scientific study from 1984, over 90% of the Chinese adult population is lactose intolerant. In this context, one would think there is no space for the Chinese cheese market. However, driven by policies and consumer preferences, the demand for cheese in China continued to grow, reaching an aggregate demand of about 301,400 tonnes […]
How the ice cream market in China became the biggest in the world
The ice cream market in China has witnessed steady growth over the past seven years. According to Chyxx, in 2021, the country’s ice cream industry was valued at 160 billion RMB, with a growth rate of 8.84%. Such market is expected to reach 40.19 USD (275.19 RMB) by 2027. Along with the increasing demand, many […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
China’s hotel market: hitting a record high in construction rates as it rebounds from the pandemic
With increasing domestic tourism, business travel, and loosening Covid-19 restrictions, China’s hotel market remains far from its saturation point and is still primed for growth. Despite setbacks from the pandemic, China’s hotel market has experienced meteoric growth in recent years – its hotel construction pipeline has just hit record highs, with 3,711 new projects (8% […]