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Market research: Skin care in China

Aggressive new product launches along with increasing awareness about professional skin care products will enable the cosmetics market in China to grow significantly in the next two years. Currently, China provides one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment in particular, has been a key growth […]

Diageo in China

Diageo is the leading Premium Alcohol Drinks company and operates within 180 countries globally. It is listed both on the London and New York Stock exchanges. It is headquartered in London with an annual net sales value turnover of 5000 million GBP and an operating profit of 1600 million GBP. It employs approximately 22,000 people […]

Sports shoes market in China

When it comes to sports shoes, one must segment the market: Athletic Footwear (Aerobic, Baseball, Basketball, Cricket, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Hockey, Athleisure & others), Outdoor/Rugged, Casual, Dress/Formal and Footwear Accessories. China has become the world’s largest production base and exporter of shoes, thanks to the fast growing shoe industry. The Chinese shoe […]

Fridge market in China

In the past, we cannot store food easily, however, since fridges come into our view, the storage of food becomes possible and simple. 30 years ago, Chinese people regard “television, fridge and washing machine” as the “3 big goods” for marriage. And in the 21st century, in most families in China, no matter urban or […]

Auto market in China

Beijing, July 27 (IANS) China’s auto sales are likely to hit 20 million units in 2012 if the economy picks up momentum in the second half, the China Association of Automobile Manufacturers (CAAM) said. Total vehicle sales in China will expand by around 8 percent from a year earlier, CAAM said in a report Thursday. […]

Market study: China telecommunications providers

The Big Giants—China Mobile, China Unicom and China Telecom Today, three big state-controlled corporations, China Mobile, China Unicom and China Telecom, dominate the Chinese telecommunications industry. There used to be two additional players in the industry, China Netcom and China Tietong. However, on June 2, 2008, China Netcom merged into China Unicom and became its subsidiary after the […]

Laundry detergent market in China

Early in the introduction of sulfonate-based detergents, concerns were voiced over the low rates of biodegradation of the branched alkylbenzenesulfonates. A more profound problem arises from the heavy use of sodium triphosphate, which can comprise up to 50% by weight of detergents. The discharge of soluble phosphates into natural waters has led to problems with […]

Smartphone Market in China

China—World’s Biggest Smartphone Market With its many significant advantages over the feature phones, including which the high-speed data access via Wi-Fi and the capability for running third-party applications, smartphone has penetrated the mobile phone market in many countries, further changing the way people communicate. By 2012, about 18 percent of the total world population possesses […]

Microwave oven market in China

Chinese people used to cook by pot on the gas or fire, however, when it comes to the middle of 1990s, microwave oven came to thousands of Chinese families because of its convenience and efficiency. And then in 2000, the volume of production reached 13.6 million, the domestic sales volume 6 million and exported volume […]

Market research: Tennis in China

A General Landscape of Tennis Development According to a market research on audience rating, following football and basketball, Tennis has steadily become the third most popular sport for Chinese spectators to watch on television. Let’s look at the numbers: 30, 000 established tennis courts and a roughly estimated 14 million tennis professionals and enthusiasts are in […]

Camay in China

Camay, a Combination of Passion, Romance, Glamour, Joy, and Delication Camay, a scented hand and body soap, is one of Procter & Gamble‘s most famous brands launched in 1986. It was inspired by superior French fragrances and has built a significant awareness in more than 60 countries. With the slogan of “Camay: the soap for beautiful women”, […]

China research: Beauty and personal care in South China

During the past few years, value sales for beauty and personal care products has risen in the Chinese market. The main driving force was the vigorous development of the Chinese economy as a whole. With more disposable income, consumers can buy more products that they need. An important fact about consumers in South China is that, […]