[Webinar] South Korea’s MZ Generation
The MZ Generation (MZ세대), encompassing both Millennials and Gen Z, has emerged as a crucial consumer demographic drawing widespread attention. As popular as the term is, it is often misused and overly generalized, not just by individuals but also by the media. To shed light on the accurate characterization of this consumer group, Daxue Consulting […]
China’s bakery industry amid health-conscious trends and digital delights
The baked goods market in China gained momentum in 1980 and experienced significant growth between 2000 and 2010. During this period, numerous foreign brands entered the Chinese market, establishing baked goods as a popular breakfast choice for many Chinese people. In 2022, China’s baking industry surged to RMB 285.3 billion, continuing its post-pandemic recovery and […]
Bubbles, AI, and health-awareness: driving forces in the soft drinks industry in China
The soft drinks industry in China is extremely popular. As of August 2023, it generated a revenue of more than USD 37.2 billion (RMB 266.8 billion) and it’s projected to reach more than USD 41 billion (RMB 294.1 billion) at the end of the year. The market is also characterized by a very high production […]
Christmas in China: from City Walks to Disneyland, diving into the seasonal spirit
While Christmas is not widely celebrated as a religious holiday in China, the festive spirit permeates with Christmas decorations as early as November. Social listening unveils the essence of Christmas in China, shedding light on the unique ways it is embraced by locals and transformed into opportunities for businesses. Download our guide to Chinese gifting […]
Tesla in China: Dominating the EV market with 0 marketing budget
Since its establishment in 2003, Tesla has aimed to create Electric Vehicles (EVs) for the wider market, focusing on practical value. This includes features like extended range, rechargeability, energy efficiency, reasonable pricing, and solid performance—all woven into modern design. Tesla strategically positions itself across market segments, addressing the premium luxury market with models like the […]
Blending tradition and trend in the world’s largest tea market
China hailed as the birthplace of tea with a rich history spanning over 4,000 years, stands as the epicenter of the world’s largest tea market. There are 7 types of tea in China: green tea, yellow tea, white tea, oolong tea, black tea, dark tea, and floral tea. In 2022, the production in the tea […]
Guochao 3.0: Chinese cultural Renaissance in consumer trend
In the last 8 years, national confidence has exerted a significant influence on consumption trends in China. Within this changing landscape, Guochao (国潮 – lit. National Tide) has emerged. This trend is a reflection of the younger generation’s profound interest in China’s culture, traditions, and domestic brands, reflecting a cultural shift towards domestic products and […]
Costco’s winning formula in China: premium brands, affordability, and exclusivity
Costco is experiencing considerable success in the Chinese market. The US wholesaler officially entered the Chinese market in August 2019, when its first physical store opened in Shanghai. The opening weekend marked a hive of activity – there were three-hour waits for parking spaces and thirty-minute queues at the checkouts. It caused local authorities to shut the […]
PayPal in China: Aiming for a slice of the cross-border transactions market
Born in California in 1998 under the name of “Confinity”, PayPal is an online payment system which allows users to send and receive money around the world after associating a credit card or bank account. The platform has the record for the world’s first digital payment platform, and the it’s the oldest which is still […]
Dating apps in China: Meet the platforms bringing China’s singles together
Balancing work, personal development, social and romantic life is becoming increasingly challenging for Chinese people due to the fast pace of the modern environment. This leaves a lot of singles without life partners, especially in big cities. Recent data released by China’s Ministry of Civil Affairs reveals that the rate drastically decreased from approximately 13.5 […]
From Changsha to China: Sexy Tea’s journey through Guochao and product expansion
Sexy Tea（茶颜悦色）is a tea brand originating in Changsha, Hunan Province, China. Founded by Zhang Zhongzheng in 2013, the new-style tea chain has expanded its networks of stores, with a strong presence in cities like Wuhan, Chongqing, and Chengdu, although its primary roots remain in Changsha. It’s not just a favorite among Changsha’s residents but has […]
Streetwear in China: how hip-hop and cultural fusion rule the fashion scene
The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]