10 mistakes Chinese brands make when going overseas
As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies. Download […]
Lululemon in China: not just a brand, but a lifestyle
Lululemon is a Canadian company founded in Vancouver in 1998. They started off as a small design studio of yoga clothing, but then gradually expanded to other sportswear sectors and are now a well-established company, that counts 600 stores in 17 different countries. As of 2021, North America is their largest market, representing 85% of […]
Brand localization in China: helping brands enter the Chinese market successfully
The three most frequent strategies used by brands to enter new markets are standardization, localization and glocalization, and there are some subtle differences between the three. Understanding them can better help the brand to resonate with customers around the globe. Standardization focused on making products, services, and processes consistent across regions; whilst localization adapts its […]
Extreme Makeover office edition: Chinese offices will get a new look after COVID-19
To smoothly transition from working from home toward working at the Chinese offices, companies need to understand the expectations and needs of their employees to improve work efficiency and, therefore, firm profitability. Chinese people’s behaviour and mind have significantly changed after three years fighting against COVID-19. Since 2019, with the outbreak of the global pandemic, working […]
The new wave of Chinese rap music: how can brands engage with it
The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]
The chocolate market in China: what do Chinese expect chocolate to be like?
When in 1980s chocolate was introduced in the Chinese market, enterprises had to face multiple challenges: the deficiency of proper distribution channels that guaranteed the right temperature during transportation, the lack of retail stores equipped with air-conditioning, and most importantly, how to gain consumers’ trust. Chocolate was a foreign oddity – and as much as […]
The male beauty market in China is developing fast and should not be overlooked
Nowadays, as increasingly more male consumers care about their look, the male beauty market in China has gradually become a new driver of growth for the beauty industry. The size of the male beauty market in China reached 17.8 billion RMB in 2021, and according to Euromonitor International, retail sales in China’s male beauty market […]
COVID-19 and international relations are reshaping the choices of Chinese studying abroad
Despite travel restrictions during the pandemic, China remains the main country of origin of international students, with a total of 1,061,511 students attending overseas higher education institutions in 2019. China holds the global top spot, boasting 600,000 more students than the country on the second position, India (461,792). In the last few years, the number […]
What are the alternatives to email marketing in China since few Chinese people open emails?
Email marketing consists in delivering commercial information to target consumers through email after obtaining users’ prior permission. With the advent of the mobile Internet era, many enterprises have begun to move from offline to online to increase sales and achieve brand promotion. Email marketing is more mature than any other internet marketing channel. It boasts […]
Made-in-China wine: Chinese winemakers are upgrading their production
China has entered into the top 10 world’s biggest wine-producing countries. The past decade has seen the planting of over 120,000 hectares of vineyards, with eight large-scale regions and more than 200 wineries emerging. Chinese wines, like Australian wines, are considered new world wines- a term used by sommeliers to describe wines which are not […]
E-commerce and pet wellness are reshaping China’s pet food market
The pet economy is an important sector of the Chinese market, which is facing a steady growth over the past 5 years with an estimated revenue of approximately 490 billion RMB in 2022.The extremely fast and lasting development is due to a significantly high number of factors which made the Chinese pet market one of […]
[Webinar] China’s wine & spirit industry barometer
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes […]