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The secrets to the 5 trillion CNY Chinese Gen Z market: Douyin and Guochao

China’s Gen Z consumers are still largely dependent on parents, yet they are some of the highest spenders in the country. At the same time, brands often underestimate the consumption ability of Chinese Generation Z because of their young age. According to the Chinese National Bureau of Statistics, the population size of Zoomers has reached 233 […]

How the ice cream market in China became the biggest in the world

The ice cream market in China has witnessed steady growth over the past seven years. According to Chyxx, in 2021, the country’s ice cream industry was valued at 160 billion RMB, with a growth rate of 8.84%. Such market is expected to reach 40.19 USD (275.19 RMB) by 2027. Along with the increasing demand, many […]

Focus on Cambridge in China

Focus on Cambridge in China

Located in Cambridge, England, the University of Cambridge is one of the world’s top universities. Many famous scientists, literates and statesmen come from this university. Cambridge is a member of the Russell Group of Universities and the Coimbra Group. In the rankings made by famous newspapers and research institutes, it has come to the top […]

The ultimate guide to navigate the Chinese digital marketing ecosystem

daxue-consulting-digital-marketing-china

The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]

China’s mental health industry on the rise due to prolonged lockdowns

daxue-consulting-china-mental-health-market-cover

As lockdowns prolong in cities of China like Shanghai, people appear to be less high-spirited due to problems like food shortages and overpriced supplies, which potentially increase the demand for mental health services in China. The impact of long-period home quarantine could be detrimental to mental health, which could potentially lead to a serious mental […]

Chinese Travel Shoppers 2022 Whitepaper Download

We have collaborated with iClick Interactive, a leading enterprise and marketing cloud platform in China in releasing a Chinese Travel Shoppers 2022 Whitepaper. Click to download the Chinese Travel Shoppers 2022 Whitepaper The whitepaper provides an overview of the travel retail market in China, with a spotlight on Hainan, as well as a macro-view of […]

China’s fresh food cold supply chain is still at under half of its market potential

food and beverage cold supply chain logistics in China

The cold supply chain in China was worth 380 billion yuan in 2020, with double digit growth, and is expected to reach RMB 512.25 billion in 2026. The cold supply maintains the quality and freshness of food and beverage products in transport. Cold chain logistics refers to the pre-cooling treatment, processing, transportation, storage, distribution, sales […]

A peek into Chinese women’s clothing market

Chinese women’s clothing market accounts for half of the overall domestic clothing market. According to Euromonitor, the Chinese women’s clothing market jumped from RMB 619 billion in 2011 to RMB 1,057 billion in 2019, with a CAGR of 6.9%. It boasted a higher growth rate than men’s clothing (5.41%), yet lower than children’s clothing did […]