China’s tech ecosystem

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Lesser known ride hailing platforms in the ride hailing market in China cause tight competition
16Nov

Lesser known ride hailing platforms in the ride hailing market in China cause tight competition

The ride hailing market in China is increasingly competitive and price-driven. Although DiDi has long held the largest share, lesser known ride hailing platforms in China are emerging to challenge the company’s dominance. With Geely’s Caocao Chuxing (曹操出行), Tencent and Alibaba-backed T3 Chuxing (T3出行), JD.com-backed Dida Chuxing（嘀嗒出行）entering the local ride hailing market with lower prices, […]

5G development in China: covering more industries and cities in 2020
12Nov

5G development in China: covering more industries and cities in 2020

The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]

China’s Semiconductor Industry: 60% of the global semiconductor consumption
25Oct

China’s Semiconductor Industry: 60% of the global semiconductor consumption

The growth and development of China’s semiconductor industry is the product of two related trends. First, the Chinese government incentivized companies to locate in China while simultaneously lowering the barriers to entry for foreign participants in China’s domestic semiconductor production. Second, Taiwanese investors and semiconductor executives moved their manufacturing operations to China, which provided for […]

OPPO’s market strategy proves the effectiveness of celebrity endorsements
15Oct

OPPO’s market strategy proves the effectiveness of celebrity endorsements

OPPO is an electronic and mobile communication company, founded by Tony Chen. The Chinese smartphone brand’s product lines include smartphones, Blu-ray players and more. Owning the largest market share in China’s smartphone market in 2016, OPPO ranked first place among all smartphone brands, accounting for 18% of the market share. According to IDC 2020 Q2 […]

Huawei’s market strategy during a really, really rough year
01Oct

Huawei’s market strategy during a really, really rough year

For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]

How Pinduoduo helps brands reach China’s low-tier city consumers
30Sep

How Pinduoduo helps brands reach China’s low-tier city consumers

Pinduoduo (PDD) was founded in 2015. After only 4 years, it became fourth largest internet company and the largest social e-commerce platform in China. Zheng Huang (Colin Huang), the founder of Pinduoduo, described it as a mixture of Costco and Disneyland, a combination of value-for-money and entertainment, in his 2018 letter to shareholders. Pinduoduo is […]

WeChat mini-programs 2020: What your brand should know about this daily-life essential
23Sep

WeChat mini-programs 2020: What your brand should know about this daily-life essential

WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for […]

The era of WeChat mini-games has come: How to monetize and advertise on mini-games
21Sep

The era of WeChat mini-games has come: How to monetize and advertise on mini-games

With over 2,000 games, over 310 million monthly active users, and over 1 billion total registered users, WeChat mini-games have greatly influenced China’s gaming market. Mini-games do not require download or installation. After players exit the games, there’s no need to uninstall the application if players don’t feel like to keep it on the device. […]

How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
18Sep

How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years

Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]

Keep: case study of the APP dominating China’s fitness market and inspiring millions
25Aug

Keep: case study of the APP dominating China’s fitness market and inspiring millions

How China’s booming fitness market has bred the rise of Keep. Relying on China’s robust economic advancements and Chinese people’s increasing health awareness, China’s fitness industry has boomed. In 2019, China has become the largest fitness market in the world with approximately 49,860 fitness clubs and 68.1 million members. An optimistic estimation is that China’s […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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