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The future of the MOOC market in China amid the education crackdown

Massive Open Online Course (MOOC) is an online learning ecosystem featuring unlimited participation, openly accessible curriculum, and interactive features. MOOCs have gained vast popularity in China since 2013, allowing millions of Chinese learners regardless of location, schedule, and financial constraints to access quality education. The overall e-learning market grew exponentially and reached maturity in 2018. […]

Foodtech in China: Is this the answer to national food self-sufficiency?

Foodtech in China

China’s most popular C2M platform Pinduoduo has recently overtaken Chinese E-commerce giant Alibaba as China’s top shopping site. Although Pinduoduo is now king among Chinese E-commerce platforms in active users, it has yet to achieve profitability. So in order to become profitable, Pinduoduo is now focusing on Foodtech. As executive director Xinyi Lim puts it: […]

How Augmented reality (AR) in China is finding its way into retail

AR in China

The augmented reality (AR) market in China has gone through a period of rapid development for more than 20 years. In 2016, the scale of the AR in China was approximately 3.3 billion yuan. It reached 14.5 billion yuan in 2017, a year-on-year increase of 329.2%. In 2020, the market exceeded 118.7 billion yuan. Augmented Reality […]

Considering regulations, is the NFT market in China overhyped?

NFT market in China

The most widely known application of blockchain technology is cryptocurrencies such as Bitcoin and Ethereum, however, NFT (Non-Fungible Tokens) has become increasingly popular since the beginning of 2021. It has attracted a wave of venture capital funds, allowing traceable digital goods to obtain unimaginable speculative value. The NFT market in China is still in the […]

Top 5 online audio platforms in China: What drives the booming audio economy

Online Audio Platforms in China

Online audio refers to the audio content that is listened to through network or streaming media, which can also be downloaded to personal digital devices, thanks to the development of mobile internet. Online audio takes many forms including audiobooks, podcasts, network radio stations, voice live streaming, audio drama shows, interactive entertainment and so on. The […]

The digitalization of the dance market in China

dance market in China

According to Zhiyan Consulting, the dance market in China was about 36 billion yuan in 2019. They predict that by 2025, the it will reach 93 billion yuan, showing around 20% YoY growth. The main group of the population interested in dancing is the youth. It is estimated that around 262 million people in China […]

Lenovo’s success: How a Chinese company with ‘state-roots’ conquered the global market

Lenovo global market strategy

Lenovo is one of the leading manufacturers of laptops, smartphones, tablets and a variety of electronic accessories. The company is constantly developing, absorbing other brands. Its main advantage over competitors in the West is the introduction of innovative solutions and a good pricing policy. Below we examine the drivers of Lenovo’s global success. In July […]