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From Changsha to China: Sexy Tea’s journey through Guochao and product expansion

Sexy Tea modern China tea shop

Sexy Tea(茶颜悦色)is a tea brand originating in Changsha, Hunan Province, China. Founded by Zhang Zhongzheng in 2013, the new-style tea chain has expanded its networks of stores, with a strong presence in cities like Wuhan, Chongqing, and Chengdu, although its primary roots remain in Changsha. It’s not just a favorite among Changsha’s residents but has […]

From Hanfu to Cyberpunk: subcultures in China influence youth culture and consumption

Subcultures are social groups that share a common identity, lifestyle, and ideology that sets them apart from mainstream society. These groups not only provide a platform for people to express their individuality, but also challenge societal norms and encourage free-thinking. Typically associated with rebellious ideas, subcultures in China embody a dynamic, out-of-the-box attitude that symbolizes […]

8 steps for foreign brands to leverage Chinese trade fairs and exhibitions

Chinese trade fairs and expositions

Chinese trade fairs and exhibitions are the most valuable link for foreign brands to expand their network. Many foreign brands in China must rely on local forces to be successful, cooperating with Chinese companies. On the other hands, Chinese trade fairs and exhibitions are an excellent opportunity for domestic companies to “benchmark” with the world’s first-class […]

How brands are biting into Chinese mooncake culture

Mooncake culture in China

Every mid-autumn festival Chinese people celebrate by spending time with their loved ones while exchanging and eating mooncakes, densely baked pastries that come with a wide variety of fillings. The festival is deeply rooted in ancient tradition and there are several legends about its origin, but the most convincing explanation is that it is closely […]

Chinese camping market: More expensive than hotels? No problem

Chinese camping market

Recreational camping is not a new concept to Chinese consumers, but about a decade ago it was more of a niche sport reserved for the hardcore outdoor enthusiasts, aka the “donkey friends” or “luyou” (驴友) in Chinese. But nowadays, the Chinese outdoor and camping market is both large and growing as it penetrates a wider […]

How to do Guochao marketing: In-depth interviews with Chinese gen Z

What is Guochao marketing “GUO CHAO” (literally “national trend”) refers to the increase consumer favoritism towards Chinese brands, designs and culture. Guochao consumers embrace Chinese cultural designs and products made in China. 75% of Chinese consumers surveyed state they like products that incorporate Guochao design elements. To learn more about Guochao marketing, we conducted in-depth […]

The 9 most globally influential Chinese companies from Time’s 100 Most Influential Companies 2021 list

most influential Chinese companies

On April 28th 2021, Time Magazine selected 100 most influential companies, nine Chinese companies made the list. These are the nine most influential Chinese companies from Time’s list: Tencent, Alibaba, Huawei, Didi Chuxing, BYD, Yum China, DJI (Da-Jiang Innovations), TSMC (Taiwan Semiconductor Manufacturing Company) and TikTok. BYD – promoting “green” vehicles Source: BYD Electric cars in […]

How China celebrates International Women’s Day

How Chinese celebrate International Women's Day

In 1908, more than 15,000 women marched in NYC demanding more appropriate working hours, better pay and voting rights. Three years later in 1911, Clara Zetkin, the leader of the Women’s Office for the Social Democratic Party in Germany, suggested that there should be a celebration of women every year in every country. International Women’s […]