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Dewu: an e-commerce and social media app targeting Chinese Gen-Z

Dewu in China

Dewu, also known as Poizon, is an online shopping app launched by Shanghai Shizhuang Information Technology Co, Ltd. At first, it used to be the ultimate platform for purchasing, reselling, and discussing about sneakers. But in recent years, this app has gradually turned away from its niche and converted into a more comprehensive marketplace and […]

10 mistakes Chinese brands make when going overseas

Chinese companies expanding abroad

As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies. Download […]

Shifting perceptions of money among Chinese Millennials

Chinese millennials and their spending habits

Millennials, also known as Generation Y, are those born between 1981 and 1996. This makes the oldest millennial 42 years old and the youngest 27 years old in 2023. There are more than 350 million millennials in China, amounted to about 25 percent of the whole population. They are more educated than the previous generations, […]

Fighting against fake products: counterfeit lawsuits in China

Counterfeit Lawsuits in China

Counterfeit lawsuits in China are getting common to address the issue of alleged design theft and infringement of intellectual property rights. Counterfeit products are imitation goods that are produced and sold to mislead consumers into believing they are genuine. These products can range from luxury goods such as handbags and watches to everyday items such […]

A quick guide to start doing business in China

Following the zero-COVID policy, the Chinese economy has developed at a slower pace, growing by 3% in 2022, 2.5% less than the government’s predictions (5.5%). Yet, the Chinese market is one of the most flourishing in the world and offers plenty of opportunities for new companies. The opportunities and challenges of doing business in China […]

How South Korea’s semiconductor industry may become the global leader by 2030

South Korea’s semiconductor industry

As the world advances in the digital era, semiconductors have become the fuel to powering the data-driven economies – much like oil during the industrial economy of the previous century. According to Gartner, the global semiconductor market sales was worth USD 594.96 billion in 2021, a 26.3% increase from 2020. South Korea’s semiconductor industry made up about 19.3% of the […]

[Webinar] Navigating China’s Metaverse for Retailers

China's metaverse webinar

“Metaverse” has become a buzzword among China marketers in the recent year. But what does the coming of China’s metaverse actually mean for marketers? How can brands in China use the rising technology to increase their performance and brand awareness? These are the questions we answer in our webinar on January 13th at 4PM Beijing/9AM Paris […]

A glance into South Korea’s leading consumers: The MZ Generation

South Korea's MZ Generation Consumer Trends

The MZ Generation (MZ세대), a term only used in South Korea, refers collectively to the Millennials (born in the early 1980s to early 1990s) and Generation Z (born in the mid-1990s to early 2000s). People belonging to this generation make up 32.5% of the population as of 2021. In South Korea, Gen Z and Millennials […]