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Xiaohongshu’s Foodie Marathon boosts Shanghai’s culinary scene

xiaohongshu's foodie marathon

On the 17th of July 2023, the Chinese social media platform Xiaohongshu launched the “100 Stores Exploration Plan” (100家探店计划), which will end on the 31st of December, 2023. This event was launched in several big cities like Guangzhou, Shenzhen, Shanghai, and Beijing. The event involves visiting 100 stores and sharing relevant posts on the platform. […]

Could frequent shopping events like Crazy Thursday replace Chinese shopping festivals?

Crazy Thursday, or “疯狂星期四” in Chinese, is a promotional event hosted by the popular fast-food chain KFC. This event takes place every Thursday, during which KFC offers substantial discounts on various items from its menu. These discounts can often be quite significant, reducing the prices of KFC meals to a fraction of their original cost. […]

From Changsha to China: Sexy Tea’s journey through Guochao and product expansion

Sexy Tea modern China tea shop

Sexy Tea(茶颜悦色)is a tea brand originating in Changsha, Hunan Province, China. Founded by Zhang Zhongzheng in 2013, the new-style tea chain has expanded its networks of stores, with a strong presence in cities like Wuhan, Chongqing, and Chengdu, although its primary roots remain in Changsha. It’s not just a favorite among Changsha’s residents but has […]

How to make your brand go viral: branded mini movies in China

Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has become an emerging marketing tool in recent years. The essence of branded mini movie is information dissemination aimed at demonstrating […]

An “East-West” Exchange organized by Tmall Global

Tmall

On November 6th 2021, Tmall Global released its promotional video named “East West Exchange” (世界东西交流会) for Double Eleven. The campaign utilizes the dual meaning of “Dong Xi” (“东西”, meaning both “East and West” or “Goods” in Chinese) to extend the platform’s ideas of promoting cultural and commercial exchanges between China and the West. As a […]

Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’

Ctrip and Audi project in China

On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]

INSBAHA x Sanxingdui Museum campaign: Marketing “antique” products to Gen-Z

INSBAHA x Sanxingdui Museum campaign

On July 12th the Chinese make up brand INSBAHA (原色波塔) released their new collaboration with the Sanxingdui Museum (三星堆博物馆) on all their Chinese social media accounts. INSBAHA is a make-up brand founded by a Chinese cosmetics company, Proya Cosmetics (珀莱雅), which targets ‘health nuts and trend lovers.’ The Sanxingdui Museum is located near Chengdu and […]