Fire at Notre Dame cathedral in Paris: What do Chinese netizens say about the fire in Notre Dame? | Daxue Consulting
On Monday, April 15th, the whole world was shocked by the fire at the emblematic Notre Dame de Paris Cathedral. Although the fire is now under control thanks to the intervention of hundreds of firefighters, two-thirds of the cathedral’s roof has been destroyed. Given that Paris is one of the favourite destinations of Chinese tourists […]
Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting
Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or professional purposes. Commonly misunderstood for bribery or corruption, Guanxi is a topic often oversimplified or stereotyped by Western understanding, especially in the context of business. […]
Localizing international swimwear for Chinese consumers’ preferences
The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable income that accompanies the ongoing Chinese economic boom. […]
Leftover Men: Loneliness, bachelor villages, and China’s massive gender gap | Daxue Consulting
In an age where women are less focused on getting married, men are more desperate for marriage than ever. Following up on our article on leftover women in China, the leftover men in China have earned their name under a much different context. China has one of the worst population gender gaps in the world […]
New retail in China: Redesigning the consumer journey
Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]
Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting
We believe that these infographics vividly and clearly reveal the potential of the Chinese market, the purchasing power of the Chinese, as well as insistent market trends; whereas this article is a guide in existing key business relationships between China and other countries. Are you ready to know what country has become a true business […]
Advertising trends in China: How do brands occupy metro space? | Daxue Consulting
Metro systems worldwide are beset by advertisements, and China is an exception, with some of the largest metro systems in the world. Daxue Consulting deciphered the strategy to advertise in the Chinese metro, including positioning, targeting, advantages, innovations, everything you need to know! Tips for one of the most active advertising methods in China: Metro […]
What companies must know about China’s FinTech scene | Daxue Consulting
FinTech is short for “financial technology” and refers to the application of technology within the financial services industry. This advanced and innovative combination unveils a remarkable breakthrough in modern technology. FinTech currently serves as the critical foundation to build differentiated customer experiences via personalization, quick response, relevance, and seamless delivery. There are two types of FinTech […]
SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]
Where do Chinese tourists travel, eat and stay while in Eastern Europe? | Daxue Consulting
Chinese tourists travel to Eastern Europe. 1. In 2016, the growth rate of Chinese travel to Eastern Europe had increased by 226%. Poland, Czech Republic, Hungary, Serbia and Slovenia have the highest increase in tourism. After the Chinese government announced the “Belt and Road Initiative”, countries in the path of the prospective belt road had […]
Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting
Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, the sleek white bottle started to be spotted in convenience stores in Shanghai, China. Will Coca-Cola Fiber Plus be as successful in China as it […]
Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting
Chinese tourists in South-West Europe. The implementation of Belt and Road Initiative has enhanced Chinese tourists’ understanding of Europe. The increase in new routes and charter flights has enabled Chinese consumers in second- and third-tier cities travel to Europe. Local terrorist attacks didn’t influence the Chinese people’s wishes of traveling, and we can see the […]