Meituan’s market strategy in China now includes private traffic
As a Chinese leading online-to-offline (O2O) life service platform, Meituan aims to help hundreds of millions of consumers eat and live more conveniently. Founded by Wang Xing in 2010, Meituan has gradually expanded its business lines from food delivery to more diverse categories, including bike-sharing, hotel and travel booking and online grocery. During the COVID-19 […]
What’s next for the online grocery market in China after the stay-at-home economy slows?
Think grocery delivery is a COVID-19 fad? Not in China. Some Chinese consumers had been ordering grocery delivery as early as 2005, and as of 2021, grocery delivery in China is becoming a standard. Online grocery refers to the means of selling groceries through online platforms; this can be through apps but also offline shopping […]