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KOL marketing in China: from live streaming to virtual influencers

kol marketing in china

In the heart of China’s ever-evolving digital landscape, a phenomenon is taking center stage, redefining the rules of engagement and trust in the marketing world. Chinese influencers, commonly known as Key Opinion Leaders (KOLs), have emerged as the heralds of a new era in social media marketing, setting a fresh paradigm for brand-consumer interactions. These […]

From Changsha to China: Sexy Tea’s journey through Guochao and product expansion

Sexy Tea modern China tea shop

Sexy Tea(茶颜悦色)is a tea brand originating in Changsha, Hunan Province, China. Founded by Zhang Zhongzheng in 2013, the new-style tea chain has expanded its networks of stores, with a strong presence in cities like Wuhan, Chongqing, and Chengdu, although its primary roots remain in Changsha. It’s not just a favorite among Changsha’s residents but has […]

How to do content marketing in China: a guide through Chinese internet platforms

content marketing in china

For most companies, content marketing in China is a matter of survival. In the saturated Chinese market, only by attracting consumers’ attention with eye-catching advertisements is it possible to register positive income in the company. Developing a successful content marketing strategy calls into question the types of content brands should focus on producing. Various options […]

Hupu: More than just a sports forum

Hupu (虎扑) is a popular sports forum in China that keeps attracting more users. It started as a website covering basketball news, has since expanded to become a broader sports forum and later a sports news website. The platform offers its audience access to event news, live broadcasts, videos, and other data, both connected to […]

How to make your brand go viral: branded mini movies in China

Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has become an emerging marketing tool in recent years. The essence of branded mini movie is information dissemination aimed at demonstrating […]

How Single’s Day 2021 was different from all previous Chinese shopping festivals

single's day 2021

Single’s Day is the largest online shopping event in the in China. It started in 2009 by Alibaba on the Taobao Mall (Tmall) platform, and has since then, been held annually. 2021 became the largest year for Single’s Day in China, with 290,000 brands participating in Tmall. However, Single’s Day 2021 was different from every […]

Metahumans in China: The next frontier of KOL marketing

Metahumans in China

The term “Metahuman” first appeared in the DC comics universe and used to refer to “human beings with superpowers”. Now, the term is used to describe super-realistic digital humans, the most realistic form of virtual influencers. With the development of technology, the 3D sphere included digital simulation which is very close to a real person. In […]

Digital advertising in China, using simple platforms to engage Chinese customers: China Paradigm transcript #121 with Jie Zhang

digital marketing in China

Founded AdChina in 2015, AdChina.io provides a SaaS-based solution allowing foreign companies to do digital advertising in China across many local platforms. They received their first round of VC investment in 2019. Founder Jie Zhang’s educational experience was at Fudan University, where he studied physics. His previous work experience includes 10 years working for Huawei, […]

2014 SaaS start-up provides CRM solutions for companies on WeChat approaches $10 million in revenue and raising millions of dollars in external investment: China Paradigm transcript #119 with Kai Hong

crm solutions for companies on wechat

Matthieu David:  I’m delighted to say I’m joined today by Kai Hong, founder of JINGdigital. This SaaS company improves brands’ conversion using marketing automation tools. From customer acquisition to lead nurturing and life cycle marketing to customer retargeting, their solutions allow businesses to engage with their customers through their most important social channels in China. […]