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The Podcast market in China: a developing channel to reach consumers | Daxue Consulting

podcast market in China

Given the omnipresence of smartphones in the lives of Chinese people, all multimedia content is now optimized for mobile. This is one of the factors that can first explain the growing success of podcasts. In 2018, the podcast market in China was  considered to be worth 7 billion. But between cultural podcasts, language courses, talk-shows, […]

Podcast transcript #18: a new solution that helps students improve their Chinese CV

China podcast education

Find here the China paradigm episode 18. Learn more about Pauline Lahary’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast: China paradigm. Today I am with Pauline Lahary, I met […]