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The inebriating atmosphere of the bar industry in China

As China’s nightlife industry keeps blooming, dropping by a bar with several friends has become a popular choice. Drinking cocktails, playing dice games while chatting with friends, and listening to live music are typical lifestyles for people in China. Since its initial establishment in the early 2000s, the bar industry in China has quickly gained […]

Why China’s Idol Economy is at its Turning Point

idol economy in China

The year 2021 has been the turning point for China’s idol economy. After several years of booming growth, it fell into decline from July 2021 onwards. The “Operation Qinglang” (清朗运动, the operation to cleanse the entertainment industry) launched by the Cyberspace Administration of China in August dealt a huge blow to the idol economy. With […]

Why Beijing’s crackdown on the Chinese entertainment industry matters to global brands

crackdown on the Chinese entertainment industry

The recent crackdown on the Chinese entertainment industry is just one in a series of restructured regulations China has enforced in 2021. Other industries affected by such changing policies under General Secretary of the Chinese Communist Party Xi Jinping’s ‘common prosperity’ campaign include gaming, private online education, and real estate. The recent crackdown on the […]

Will the 2024 Olympics become an impetus to the popularity of breakdancing in China?

breakdancing in China

On December 7, 2020, the International Olympic Committee held a meeting and agreed to add four major events including breakdancing, skateboarding, surfing, and rock climbing to the Olympic Games. In the movie “Eight Minutes in Paris” shown at the closing ceremony of the 2020 Olympics in Tokyo, breakdancing was first introduced on the stage of […]

How Olympic games contributed to the popularity of skateboarding in China

skateboarding in China

Skateboarding is a culture, a way of life, and of course a big industry. The sport has been in China for more than 20 years. Over the last few years, street cultures such as rap, hip hop dance and skateboarding have flourished in China, and fashion brands such as Nike, Vans and Palace have become […]

How the popularization of music is boosting the guitar market in China

guitar market in China

Due to the popularization of outside activities and festivals, the guitar market has flourished and will grow over the next few years. The global guitar market reached USD 432,34 million in 2019 and will reach USD 503.48 million in 2026 with the CAGR of 2.2% over the forecast period. China is a key region in […]

Top 5 online audio platforms in China: What drives the booming audio economy

Online Audio Platforms in China

Online audio refers to the audio content that is listened to through network or streaming media, which can also be downloaded to personal digital devices, thanks to the development of mobile internet. Online audio takes many forms including audiobooks, podcasts, network radio stations, voice live streaming, audio drama shows, interactive entertainment and so on. The […]