The podcast industry in China: A journey through booming trends and commercialization
The podcast industry in China is buzzing with excitement as more and more people tune in to their favorite shows and creators. Brands are catching on to this trend, seeing it as a fresh and exciting way to reach their audience. This shift highlights a growing preference among consumers for diverse and immersive content experiences. […]
The inebriating atmosphere of the bar industry in China
As China’s nightlife industry keeps blooming, dropping by a bar with several friends has become a popular choice. Drinking cocktails, playing dice games while chatting with friends, and listening to live music are typical lifestyles for people in China. Since its initial establishment in the early 2000s, the bar industry in China has quickly gained […]
Why China’s Idol Economy is at its Turning Point
The year 2021 has been the turning point for China’s idol economy. After several years of booming growth, it fell into decline from July 2021 onwards. The “Operation Qinglang” (清朗运动, the operation to cleanse the entertainment industry) launched by the Cyberspace Administration of China in August dealt a huge blow to the idol economy. With […]
Why Beijing’s crackdown on the Chinese entertainment industry matters to global brands
The recent crackdown on the Chinese entertainment industry is just one in a series of restructured regulations China has enforced in 2021. Other industries affected by such changing policies under General Secretary of the Chinese Communist Party Xi Jinping’s ‘common prosperity’ campaign include gaming, private online education, and real estate. The recent crackdown on the […]
The colorful marketing potential concealed in China’s anime, comics, and games (ACG) market
The Anime, Comics and Games (ACG) market in China attracts a great number of enthusiasts, especially among the youth. According to iiMedia, in 2019 there were about 332 million ACG fans in China, and the number is expected to exceed 400 million by the end of 2021. Cartoons and anime series represent the most successful category […]
2021 becomes the year of crackdowns in China as the country’s tightening regulations spread through more spheres
In the second half of 2021, it seems almost every week we hear of a new crackdown in China, each of which impact a range of industries, throwing market dynamics for a loop. This article details some of the larger crackdowns and their impacts on the markets China’s crackdown on education for extra-curricular classes In […]
Climbing in China: Can this extreme sport penetrate the safety-sensitive Chinese consumer base?
In 2016, the Olympic committee decided to include climbing in the 2020 Olympic Games program. This sport debuted in the Tokyo Olympics, where Chinese sportsman Pan Yufei finished 14th in the qualifying round. Following climbing become an official event of the Tokyo and Paris Olympic Games, the interest towards this sport from the Chinese government […]
Will the 2024 Olympics become an impetus to the popularity of breakdancing in China?
On December 7, 2020, the International Olympic Committee held a meeting and agreed to add four major events including breakdancing, skateboarding, surfing, and rock climbing to the Olympic Games. In the movie “Eight Minutes in Paris” shown at the closing ceremony of the 2020 Olympics in Tokyo, breakdancing was first introduced on the stage of […]
How Olympic games contributed to the popularity of skateboarding in China
Skateboarding is a culture, a way of life, and of course a big industry. The sport has been in China for more than 20 years. Over the last few years, street cultures such as rap, hip hop dance and skateboarding have flourished in China, and fashion brands such as Nike, Vans and Palace have become […]
Lights and shadows of Chinese celebrity endorsements: Risk mitigation in the idol economy
Despite the recent scandals involving C-pop idols, such as Kris Wu’s arrest on suspicion of rape and Zhang Zhehan’s fall after taking a selfie in a sensitive place, celebrity endorsements in China remain a key tool to create buzz and engage with the public. Indeed, C-pop ambassadors can undoubtedly give a great boost to luxury […]
How the popularization of music is boosting the guitar market in China
Due to the popularization of outside activities and festivals, the guitar market has flourished and will grow over the next few years. The global guitar market reached USD 432,34 million in 2019 and will reach USD 503.48 million in 2026 with the CAGR of 2.2% over the forecast period. China is a key region in […]
Top 5 online audio platforms in China: What drives the booming audio economy
Online audio refers to the audio content that is listened to through network or streaming media, which can also be downloaded to personal digital devices, thanks to the development of mobile internet. Online audio takes many forms including audiobooks, podcasts, network radio stations, voice live streaming, audio drama shows, interactive entertainment and so on. The […]