How can Chinese restaurants adapt to eating out behaviors in Europe?
The EU is home to 5.9% of the world’s population, 6.7% if we include the UK. Despite the relatively small proportion, Europe accounted for one-third of the global food service industry in value in 2019. Pre-COVID, Europe remained a stable market with +0.9% compound annual growth rate since 2014. This development is mainly driven by […]
What does the CAI mean for the European Automotive Industry?
After seven years of negotiations and serious concessions on both sides, the European Commission and the Chinese government finally reached an agreement on the European Union (EU)-China Comprehensive Agreement on Investment (CAI). This investment deal serves to re-balance investment relations by allowing each party more access to each other’s market. As such, its successful implementation […]
Feiyue’s global success proves the demand for Chinese cultural exports
From the first registration of the Feiyue trademark in China in 1958, to 2006 when Patrice Bastian bought Feiyue’s trademark ownership in the European Union, and then to the renewed popularity of Dafu Feiyue after innovation by the inspiration of Culture Matters (CM), the Chinese street shoe brand’s road to international fame is anything but […]