11 ways to segment US consumers
The US consumer market is one of the most fruitful yet challenging markets for foreign brands. While we don’t encourage a cookie-cutter approach to consumer segmentation, this report, created with a Chinese audience in mind, breaks down some of the complexities of US consumers and inspires new ways to look at the US market. Download […]
Feiyue’s global success proves the demand for Chinese cultural exports
From the first registration of the Feiyue trademark in China in 1958, to 2006 when Patrice Bastian bought Feiyue’s trademark ownership in the European Union, and then to the renewed popularity of Dafu Feiyue after innovation by the inspiration of Culture Matters (CM), the Chinese street shoe brand’s road to international fame is anything but […]