Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]
E-commerce is the most important channel in health food distribution in China
The most important sales channels for health food distribution in China can be divided into different types of distributors. Supermarkets and hypermarkets Premium sales channels Warehouses and new concept shopping E-commerce Direct sales Supermarkets, hyper markets remain the most important and popular sales channels for the health food distribution in China. Super and hyper markets […]
The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets like organic food, vitamins and supplements and the use of plant based traditional Chinese medicine (TCM) into their daily lives. By 2021 the health food […]
Market Tidbits transcript #7: How and why China’s fitness industry is transforming
Allison Malmsten: Hello and welcome to this week’s episode of Market Tidbits. This week we focus on China’s fitness industry and how it has changed over the last few years. This week, I’m super excited to talk about the topic of China’s fitness industry. I’m joined by Steffi Noel, a project manager at daxue consulting […]
An insight into the growing health awareness in China
Following economic growth and increasing willingness to pay (WTP) has given rise to higher health awareness in China with a growing need that accelerates a paradigm shift from being a reactive consumer to a proactive consumer. China is rapidly becoming the world’s largest market for healthy eating. A report by Boston Consulting group had estimated […]
China Paradigm Transcript #111: Market analytics expert on her career in data monitoring and tracking and how analyzing data for the healthcare industry led to her leveraging those skills to start a successful website
Find here China Paradigm episode 111. Carole Gabay has been analyzing data on behalf of international marketing companies her whole career. 15 years ago, she switches from consumer goods data analysis to begin a career in analyzing data for the healthcare industry. She creates tools that make the data easier to read for her clients and […]
The olive oil market in China driven by health-oriented consumers
While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]
China Paradigm Transcript #107: Spa industry in China
Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny Chang, founder and CEO of Spa Solutions since 2003. That’s over 17 years of providing solutions in the hotel and regular spa industry in China. […]
China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China
Find here China Paradigm episode 104. In this interview, Lucas Englehardt tells us about his two contrasting businesses in China: the food delivery platform Waimaichaoren and the oral care business xixilab, which offers teeth straightening products in China. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting, where we interview season entrepreneurs […]
The enzyme market in China partly driven by the boom of F&B and pharmaceuticals
In recent years, the scale of global enzyme market has been gradually increasing. The value of the enzyme market in China reached 35 billion RMB in 2020, increased from 24 billion RMB in 2014. China’s enzyme market is growing with the global trend and gaining competitiveness in the international market. After 50 years’ development, China […]
Children’s skincare market in China: driven by acne and eczema treatment
The children’s skincare market in China is still in the early stages of development. Forecasts show that the market will enter a period of development in the next few years. In 2019 the market share of children’s skin care products has exceeded 13 billion yuan. It showed 20% YoY growth, comparing to 2018, increasing from 10 billion […]
TCM in marketing: meeting the demand for natural ingredients in beauty and personal care
Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on potions whose function was part medicinal and part magical. In China today, traditional Chinese herbal medicine is used alongside conventional pharmaceutical treatment. Many brands have […]