Search
Close this search box.

Acqua di Parma in China: A luxurious journey through fragrance and lifestyle

Acqua di Parma in China

In the bustling corridors of China’s fragrance market, where beauty and luxury converge, one name shines brightly amidst the competition: Acqua di Parma. In 2023, China’s fragrance market surpassed RMB 200 billion and is poised to exceed RMB 539 billion by 2028. Despite the dominance of major foreign cosmetic conglomerates such as L’Oréal, Estée Lauder, […]

China’s spirits market: baijiu reigns despite growing demand of foreign spirits

Throughout the country’s history, alcohol has been part of the Chinese culture, life, art, and philosophy. The spirits market in China is the leading sector in the beverage industry, boasting approximately RMB 1.1 trillion worth of revenue as of July 2023. Being such a huge part of the Chinese economy, the spirits market also represents […]

A brand’s guide to Chinese gifting habits

Gifting in China goes beyond just products and special occasions. It includes everyday life and meaningful experiences that can strengthen harmonious relationships. To uncover how gifting habits are being shaped, we conducted in-depth desk research and social listening on major gifting platforms including Taobao (淘宝) and Liwushuo (礼物说) and social media platforms such as Xiaohongshu […]

The future of sustainable fashion in China

Sustainable fashion in China cover image

Though currently niche, one area of China’s fashion industry that is projected to grow is sustainable fashion. Sustainability awareness is not only rising, as we found in our 2022 Green Guilt report, but there are many other hidden motivators driving sustainable fashion in China. In this report, we use social listening to uncover what Chinese […]

China’s outbound M&A trends: exploring the impact of COVID-19, regulatory reviews, and shifting investment preferences

The China Mergers & Acquisition (M&A) market has undergone significant changes in recent years, particularly in outbound deals. Despite a slump in China’s outbound M&A transactions in 2022, Asia remains a popular destination. However, continued tensions between the U.S. and China in combination with the hurdles presented by national security reviews continue to pose challenges […]

How young Chinese consumers are finding themselves

How Young Chinese Consumers are finding themselves

We analyzed the overarching trends of young Chinese consumer’s ambitions. To go beyond consumer trends and expose societal trends, we uncovered the correlations in consumer habits, social listening, in-depth interviews, and successful brand strategies. In this report we define young consumers as Chinese millennials and Gen-Z, or in Chinese terminology, the 90后 (those born after […]

How health-conscious consumers are transforming the Chinese beverage market

The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]

10 mistakes Chinese brands make when going overseas

Chinese companies expanding abroad

As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies. Download […]

The outdoor sports market in China keeps growing after Covid

By the end of 2021, more than 400 million people participated in outdoor sports nationwide. After Covid, more and more Chinese people showed interest in outdoor activities including camping, cycling, and ultimate frisbee. According to a survey report from Nanjing Metropolis Daily in 2022 (N=1,033), 69.32% of the respondents participated in outdoor sports at least […]

China’s metaverse: The next frontier in retail

daxue consulting China's metaverse report

In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far […]

China travel retail market report

Travel retail in China

Now is the prime time to start your travel retail market strategy, and this report shows why. The new duty-free policies boost domestic travel retail shopping in China, including a cancellation of the 8K RMB / person spending limit for each item. Sales of Duty-Free goods in Hainan increased 103% YoY in 2020. Lastly, Brick […]

Everything you need to know about crowdfunding in China

crowdfunding in China

Crowdfunding in China started to develop relatively late compared to the global market: the market size peaked in 2016 with 48,467 successful campaigns in that year. Chinese crowdfunding models include investment-based, non-investment based and integrated crowdfunding. The investment-based crowdfunding model includes equity-based and property-based crowdfunding. Non-investment-based crowdfunding model includes reward-based and donation-based crowdfunding. How crowdfunding […]