Weibo marketing strategy: What brands should know
Sina Weibo is a micro-blogging social media platform that was launched in 2009 by Sina Corporation. It sees itself as a leading social media that combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Weibo is an essential tool for social media campaigns […]
China Paradigm 104: Running an oral care business in China after selling a 400-person food delivery company
Oral care business in China Matthieu David interviews Lucas Englehardt, founder & CEO at xixilab. Hard work pays off. At least this was the case for Lucas’s first business which was food delivery. Using flyer marketing he’s managed to grow it into a sizable business and then eventually sell it to a German company for […]
Podcast transcript #89: How do companies produce marketing video content in China?
Find here the China paradigm episode 89. Learn more about Carlotta Godio (FLATMIND’s co-founder) story in China and how she produces marketing video content in China. Full transcript below: Hello everyone, this is China paradigm where we Daxue Consulting interview season entrepreneurs in China. Matthieu David: Hello everyone, I’m Matthieu David the founder of Daxue […]
Podcast transcript #88: How do media cover trends and news around Chinese tech companies?
Find here the China paradigm episode 88. Learn more about John Artman, TechNode – a tech media in China for westerners – story and Chinese tech companies. Find all the details and additional links below. Full transcript below Hello everyone, this is China Paradigm where we, Daxue Consulting, interview seasoned entrepreneurs in China. Matthieu David: Hello […]
Movies in China: The nation soon-to-be the world’s largest box office
If the Chinese movie industry did not immediately adopt the upward trend of other Chinese sectors which have been on since the late 80’s, when it finally did, it did so spectacularly. Starting from 2005, the Chinese movie industry revenue has soared, and new cinema screens took a more than tenfold increase. Today, movies in […]
AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018) focusing on economic improvement. 2016 was the first year of or AI in China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]
What do Chinese Netizens say about Easter?|Daxue Consulting
This year’s Easter was on April 21st, 2019, and while it is not traditionally a holiday celebrated in China, it seems that Chinese netizens have taken an interest in the holiday as well. Easter is a Christian holiday, making it mostly celebrated in the Americas and Europe. The date is determined by the Sunday after […]
Fire at Notre Dame cathedral in Paris: What do Chinese netizens say about the fire in Notre Dame? | Daxue Consulting
On Monday, April 15th, the whole world was shocked by the fire at the emblematic Notre Dame de Paris Cathedral. Although the fire is now under control thanks to the intervention of hundreds of firefighters, two-thirds of the cathedral’s roof has been destroyed. Given that Paris is one of the favourite destinations of Chinese tourists […]
How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting
Peppa Pig is a popular cartoon series from the UK, which has been screening in China since late 2015. Recently, a 5-minute video titled “What is Peppa” (啥是佩奇，Sha Shi Peiqi?, Peiqi is the Chinese translation for Peppa) caused a huge response among Chinese netizens. This video has received an enormous number of views and the […]
No Place to Place: Chinese netizen’s react to ofo’s downfall
The reaction and reflection of Chinese people on the ofo crisis All eyes in China are now on ofo, a Beijing-based bicycle sharing company founded in 2014. The dockless system uses its smartphone app to unlock and locate nearby bicycles. In 2017, it had deployed over 10 million bicycles in 250 cities and 20 countries. […]
What international brands should know about WeChat’s latest update | Daxue Consulting
On December 21, 2018, WeChat released an update, which brought a lot of changes and new features. For those who are not familiar with it, WeChat is the most popular multifunctional messaging, social media and mobile payment app in China with over 1 billion monthly active users. It is one of the most powerful tools […]
D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting
The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频，a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]