Lights and shadows of Chinese celebrity endorsements: Risk mitigation in the idol economy
Despite the recent scandals involving C-pop idols, such as Kris Wu’s arrest on suspicion of rape and Zhang Zhehan’s fall after taking a selfie in a sensitive place, celebrity endorsements in China remain a key tool to create buzz and engage with the public. Indeed, C-pop ambassadors can undoubtedly give a great boost to luxury […]
An interview with an authority on sustainability in fashion in China: China Paradigm transcript #114 with Hong Zheng
Hong Zheng is the founder of Adventi Communication and GREENEXT. Founded in 2004, Adventi Communication has been engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Since 2004 they have worked on 15 International Exhibitions, worked with over 70 international brands in the luxury sector, and led more than […]
China Paradigm transcript #93: How can companies manage their brand development in China’s market?
Find here the China Paradigm interview # 93 and learn how companies are able to manage their brand development in China’s market. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I’m Matthieu David; the founder of Daxue Consulting and its podcast […]
The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
What are investors speculating on the Chinese art market? | Daxue Consulting
China has the second-largest art market in the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sectors. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite the […]
Podcast transcript #51: Favorable PR strategy in China for strategic business development
Find here the China paradigm episode 51. Learn more about Simon Vericel’s story and how to develop a beneficial PR strategy in China for businesses. You will find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, […]
International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]
D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting
The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频,a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]
Translate brand names into Chinese
Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]
Sinonym about naming in China
Sinonym about naming in China This article has been provided by Sinonym team in China. Sinonym is naming consultancy which offers an unique method and expertise on naming process in China. The Sinonym system aims to provide peace of mind that the chosen name is high potential and low risk. Its approach uses a time-tested system for generating and […]
Audi China : analysis of a successful strategy
Volkswagen is one of the biggest foreign companies operating in the four BRIC nations in general, and China in particular. China is already the world’s biggest automobile market, and it’s expected to grow faster than other BRIC nations between 2013 and 2015. Its luxury car market, which is expected to expand by 140% between 2012 […]