Price discrepancies in China: What drives some product prices up and others down?

Price discrepancies in China

When comparing prices in China to Western countries there are often unexpected differences. As the cost of living in China is relatively low, one would expect the prices of products to be lower, but that is not always the case. Price discrepancies in China do not only offer opportunities to leverage those differences but it […]

Coffee Pls, the Chinese instant coffee brand that’s crazy for co-branding

Coffee Pls, founded in 2014, is a Chinese coffee brand that focuses on affordable, high quality instant coffee in portable packaging. With a brand concept of “boutique and portable”, its main target market is female between 22 and 30 years old. In 2015, Coffee Pls entered Tmall and opened a flagship store. In 2020, the […]

Daxue Talks transcript #21: What do discounts mean for Chinese consumers?

discounts Chinese consumers

Find here the Daxue Talks episode 21. Learn from Igor Temirov, an expert in pricing strategies, how to protect your margins while engaging customers with discounts in China. Full transcript below: Igor Temirov: Yes, good morning. My name is Igor Temirov. I am an expert in developing foreign markets and for the last 5 years, I’ve […]

Daxue Talks 21: An example of a successful discount strategy in the Chinese market

discount strategy in the Chinese market

In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets. In this China business vlog, Temirov shared his practical experience on implementing the right discount strategy in the Chinese market while doubling profits. ACCESS THE TRANSCRIPT OF THIS EPISODE The questions: How can you test […]

Daxue Talks transcript #20: How to offer discounts in China

discounts China

Find here the Daxue Talks episode 20. Learn from Igor Temirov, an expert in pricing strategies, how to protect your margins while engaging customers with discounts in China. Full transcript below: Igor Temirov: Yes, good morning. My name is Igor Temirov. I am an expert in developing foreign markets and for the last 5 years, I […]

Daxue Talks 20: How and when do stores use discounts in the Chinese market

discounts in the Chinese market

In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets and in the implementation of discounts in the Chinese market. In this China business vlog, we asked about the pricing strategy in China and got an exhaustive answer with helpful tips. ACCESS THE TRANSCRIPT OF […]

The Programmatic Advertising Ecosystem in China | Daxue Consulting

China's programmatic advertising

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]

How to choose the right distribution channel in China: Chinese online marketplaces vs. Your own E-Commerce Website | Daxue Consulting

online marketplaces China

With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for all online retailers, local or international. However, selling its products to Chinese consumers requires some adjustments and a specific marketing strategy for cross-border e-commerce in […]

Is pricing strategy a key to the success of your product in the Chinese market?

pricing strategy in the Chinese market

Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]