Daxue Talks transcript #64: What are brands and KOLs doing differently on Bilibili during COVID-19?
Find here Daxue Talks episode 64. In this interview, our guest Miro Li tells us what brands and KOLs are doing differently on Bilibili in response to COVID-19. Full transcript below: What kind of KOL’s gain popularity during the coronavirus outbreak? We see many KOL’s like vloggers post vlogs and share their daily life. We […]
Daxue Talks 61: KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak
KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, discusses how KOLs and the Chinese lifestyle sharing platform Xiaohongshu (Red) have adapted to the COVID-19 outbreak. Jump to the questions: 0:38: How have KOLs […]
The short video market in China: Embodying the fast pace of modern lifestyle
The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China […]