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Podcast transcript #47: The ultimate guide for selling online in China

selling online in China

Find here the full China paradigm episode 47. Learn more about  Igor Temirov’s story selling online in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting Group, a strategic market research company, and this China marketing podcast, China […]

Podcast transcript #49: The keys to successful digital marketing strategies in China

digital marketing strategies in China

Find here the full China Paradigm episode 49. Learn more about Thomas Nixon’s story working with digital marketing strategies in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today I’m with […]

China Paradigm 68: Why using WeChat for B2B sales is a game-changer

Wechat for B2B sales

In this episode of China paradigm, Larry Feng, Owner of Icfrom, speaks with Matthieu David about using WeChat for B2B sales. In this episode, Larry talks about electronics components and Icfrom’s target customers. He also mentions about how WeChat acts as the right platform for Icfrom for selling products internationally. 00:59 What’s the size of […]

How the Chinese customer experience differs from the US| Daxue Consulting

Chinese customer experience

Chinese Customer Experience Business in China has grown tremendously over the recent past, making it the envy of most of the traditional economic powerhouses such as the U.S. China’s digital market is breaking borders and records at every corner. But why does it seem so effortless for Chinese businesses to grow? Well, CX professionals attribute […]

Top 6 China e-commerce trends to watch out for in 2019 | Daxue Consulting

e-commerce trends China

China e-commerce Trends It is no surprise that China is the most dynamic e-commerce market in the world today. The growth in the number of online shoppers—and the sums of money consumers are spending via digital channels—is astounding. Organizations from diverse areas are racing to shift their business online or improve their existing online platforms […]

China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China

TikTok marketing China

Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. […]

Top beauty review platforms in China: How to sell cosmetics in China

beauty platforms in China

With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences […]

[Podcast] China Paradigm 49: The keys to a successful digital strategy in China

Successful digital strategy in China

In this episode of China Paradigm, Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights to run a successful digital strategy in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China […]

Expert at creating loyalty programs for brands in China on what brands should and shouldn’t do when while trying to retain customers: China Paradigm transcript #17 with Eliza Mao from Splio

loyalty programs for brands in China

This transcript is based on our interview with Eliza Mao, Customer Success Director of Splio and an expert on loyalty programs for brands in China. Listen to the full China Paradigm episode 17 on YouTube, Apple Podcast, Google Podcast, Spotify, and Soundcloud. Here is the transcript from our interview with expert on loyalty programs for […]