Live streaming in China: advancing into the AI era with complete service solutions
The live streaming market in China is experiencing remarkable growth and innovation, offering a unique platform for businesses to engage with their audience and drive sales. As of February 2022, over 703 million live streaming users resided in China, constituting about 68.2% of the country’s total internet users. The live streaming market in China continues […]
“What do you think of the development of the hot pot industry”: Trending hashtag on Chinese social media
The history of Chinese hot pot goes a long way, which can be traced back to as early as the “Three Kingdoms” period. It has later become popular nationwide and developed many regional variations. Therefore, eating by a sizzling hot pot together is a very common get-together scene among Chinese consumers especially due to the […]
“Why are young people sinking into suboptimal health”: Trending hashtag on Chinese social media
Recently, the medical examination of a 33-year-old man went viral. The man from Hengshui, Hebei province, went into the routine test thinking he was in good health, but to his surprise, he was diagnosed with several geriatric diseases, including elevated levels of uric acid and blood lipids, moderate to severe fatty liver, and thyroid nodules. […]
“Would you be willing to have pre-prepared food in a restaurant?”: Trending hashtag on Chinese social media
China’s pre-prepared food industry has been booming in recent years with a market size of 59.92 million RMB in 2022, forecasted to reach over a trillion RMB by 2026. Due to the economic and convenient aspects of pre-made food as well as a growing number of restaurant chains, it has become increasingly common for restaurants to opt […]
Douyin vs TikTok: decoding the unique features and marketing strategies of the two sister apps
With a network consisting of more than 1 billion users at the end of 2022, China holds the world’s largest number of netizens. The country boasts an extremely developed system of social media platforms, each with its own distinct features. These platforms offer a wide range of services to users, from simple social media functionalities […]
Rebranding success: KANS’ transformation into a leading anti-ageing skincare brand in China
KANS (韩束) is a Chinese skincare brand founded by parent company Shanghai Chicmax cosmetics in 2002. Prior to its re-brand in 2021, KANS functioned as a medium-to-high-end skincare brand within the company’s portfolio, focusing on providing effective skincare products for Chinese women under the slogan “Science realises your beauty”. In 2021, the brand underwent a […]
“Why is Gardasil 9 so popular now”: Trending hashtag on Chinese social media
The HPV (Human papillomavirus) vaccines (人类乳头瘤病毒疫苗) prove to be effective in preventing HPV infections. It also reduces the risks of cervical cancer, anal cancer, vaginal cancer, and so forth. Among these, cervical cancer is the 4th most common cancer among women. By 2022, 125 countries have included HPV vaccines in their national routine for girls […]
“Sichuan dropped birth registration restrictions on unmarried people”: Trending hashtag on Chinese social media
After several years of decline in birth rates, China’s population dropped for the first time in 60 years, falling to 1.41 billion in 2022. To boost birth rates in the face of a shrinking population, the health commission of Sichuan province announced on January 28th that starting from February 15th, several restrictions for the registration […]
Chinese social media platforms: everything you need to know
Compared to the western part of the world, the situation of social media in China is very different. Creators and platforms must face more challenging legal environment. Apps such as Facebook or Twitter are inaccessible. Nonetheless, Chinese social media platforms managed to attract a pool of users which in June 2022 reached up to 1.05 billion […]
“Why is Guangxi’s fruit so cheap?”: Trending hashtag on Chinese social media
As summer approaches in China, Guangxi province is seeing a surge in fruit variety at low prices. In fact, fruits in Guangxi are so cheap that people can easily purchase 2.5 kg of nectarine (油桃) for 10 RMB ($1.40) or three watermelons for only 5 RMB ($0.70). On Chinese social media Weibo, netizens have been […]
Bilibili: China’s leading platform for ACGN and beyond
Bilibili, also known as B-site (B站), is a popular Chinese video streaming platform founded in 2009. In the beginning, it was a small and niche business concerned with the creation and sharing of videos about the Anime, Comics, Games and Novels (ACGN) subculture. However, over the years, Bilibili gained popularity and enriched its content, quickly […]
Douyin marketing: the gateway for reaching over 680 million users
China’s short video industry has become a battleground for some of the country’s biggest tech giants, including Tencent, Baidu, and Kuaishou. Among them, ByteDance’s application, Douyin (抖音), emerged as a key player. The company launched Douyin (known as TikTok outside China) in September 2016, and in just six years, the platform has attracted an astonishing […]