The success of Sexy Tea 茶颜悦色 and queuing culture in China

Sexy Tea modern China tea shop

Since 2018, China’s new-style tea market has ushered in explosive growth, with an annual growth rate of about 74%. According to the data of the new tea report released by CBNDATA, as of 2019, China’s new-style tea market has reached nearly 100 billion Yuan. It seems every month we hear about a new viral tea brand […]

China’s Digital Marketing Ecosystem in 2021

China's digital marketing ecosystem in 2021

This article on China’s digital marketing ecosystem in 2021 was published in the 2021 spring edition of the German Chamber Ticker, download the Ticker Magazine here! The events of 2020 did not change the trajectory of Chinese e-commerce, but rather accelerated the country’s consumption to a digital future that was, sooner or later, inevitable. As we […]

Five China market strategies that domestic brands do better than foreign brands

China marketing strategies that domestic brands do better than foreign brands

Foreign brands have enjoyed positive reputations in the Chinese market for years, but as China shifts to a consumption-driven economy, domestic brands are uncovering their home-field advantage. As the nation’s digital ecosystem becomes increasingly more complex and further diverges from what’s familiar to the west, Chinese companies are better able to navigate the digital world […]

Influencer marketing in the West: What Chinese brands should know

influencer marketing in the west

This article sharing strategies for influencer marketing in the west is a part of our 7 Continents initiative where we use market research and consulting to help Chinese brands western market strategies. Learn more about our services for Chinese brands on our 7 Continents page. According to the State of Influencer Marketing 2021 report from […]

Guide to e-commerce platforms in China: which platform is the best for your brands

guide to e-commerce platforms in China

Over the past three decades, the Chinese economy has experienced unprecedentedly rapid growth. Social progress, technological innovations, and increasing disposable personal incomes have shaped new shopping habits. A variety of e-commerce modes, like live-streaming e-commerce, social e-commerce, and cross-border e-commerce, have emerged in the market. Large e-commerce platforms in China, like Alibaba’s Taobao and JD.com, […]

Guide to social media platforms in China: Choosing the right platforms for your brand

social media platforms in China

Social media platforms in China are vastly different from the west. Strong censorship in the country blocks most large international social media platforms like Facebook, Twitter and Reddit, which forces China to create their own social media ecosystem shared with no other countries. Understanding the various social media platforms in China is crucial to engage […]