A peek into Chinese views of other countries | Daxue Consulting

chinese stereotypes of other countries

Why do Chinese People wear Masks and drink hot Water?   Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]

Podcast transcript #47: The ultimate guide for selling online in China

selling online in China

Find here the full China paradigm episode 47. Learn more about  Igor Temirov’s story selling online in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting Group, a strategic market research company, and this China marketing podcast, China […]

Podcast transcript #49: The keys to successful digital marketing strategies in China

digital marketing strategies in China

Find here the full China Paradigm episode 49. Learn more about Thomas Nixon’s story working with digital marketing strategies in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today I’m with […]

China Paradigm 68: Why using WeChat for B2B sales is a game-changer

Wechat for B2B sales

In this episode of China paradigm, Larry Feng, Owner of Icfrom, speaks with Matthieu David about using WeChat for B2B sales. In this episode, Larry talks about electronics components and Icfrom’s target customers. He also mentions about how WeChat acts as the right platform for Icfrom for selling products internationally. 00:59 What’s the size of […]

How the Chinese customer experience differs from the US| Daxue Consulting

Chinese customer experience

Chinese Customer Experience Business in China has grown tremendously over the recent past, making it the envy of most of the traditional economic powerhouses such as the U.S. China’s digital market is breaking borders and records at every corner. But why does it seem so effortless for Chinese businesses to grow? Well, CX professionals attribute […]

Top 6 China e-commerce trends to watch out for in 2019 | Daxue Consulting

e-commerce trends China

China e-commerce Trends It is no surprise that China is the most dynamic e-commerce market in the world today. The growth in the number of online shoppers—and the sums of money consumers are spending via digital channels—is astounding. Organizations from diverse areas are racing to shift their business online or improve their existing online platforms […]

China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China

TikTok marketing China

Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. […]

Marketing to Gen-Z consumers in China | Daxue Consulting

Gen Z in China

The Luxury industry has shown great interest in Gen-Z consumers in China With the upgrade of living standards, Gen-Z consumers in China ’s ability to purchase luxury brands is increasing. In China’s first-tier cities such as Beijing and Shanghai, almost all major shopping malls are home to foreign luxury brands such as Prada, Louis Vuitton, […]

Top beauty review platforms in China: How to sell cosmetics in China | Daxue Consulting

beauty platforms in China

With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences […]