Bilibili: China’s leading platform for ACGN and beyond
Bilibili, also known as B-site (B站), is a popular Chinese video streaming platform founded in 2009. In the beginning, it was a small and niche business concerned with the creation and sharing of videos about the Anime, Comics, Games and Novels (ACGN) subculture. However, over the years, Bilibili gained popularity and enriched its content, quickly […]
Traditional and modern Chinese superstitions: Ghosts, gods, fate, and wedding dates
Chinese superstitious psychology has existed since ancient times. It originated from prehistoric religious ideas of primitive society. Through the development of Shang dynasty, Western Zhou dynasty, the Warrior Kingdom Period, Qin and Han dynasty and so on, it finally formed various forms of secular superstition in modern times and reformed under the influence of politics, […]
The rise of the Stay-at-home Economy in China | How COVID-19 boosted indoor consumption
The Stay-at-home Economy in China is a series of consumption and commercial activities carried out by people at home, such as online shopping, entertainment, work, education and fitness. Stay-at-home Economy includes almost all aspects of daily life: online shopping, online entertainment, social media, delivery services, online education, online fitness training, telemedicine, and remote work. Download […]
Recession-proof markets in China | What markets will grow in 2020?
COVID-19 had a great impact on the Chinese economy. Although China is already recovering from the coronavirus, economists suggest we will see a U shaped recovery in contrast to a V shaped one. This means that the economy will not bounce right back to normal as it did after SARS. Rather, we will see some […]
Daxue Talks transcript #27: China social media marketing on Douyin
Find here the Daxue Talks episode 27. Olivier Vérot explains in detail how to work with affiliate marketing on Douyin to redirect traffic from this app to other platforms. Let’s discover the power of Chinese social media marketing on Douyin! Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman Marketing Agency (GMA). We […]
Daxue Talks 28: How to collaborate with Douyin on the Chinese market
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we discuss important issues related to budget planning and negotiations to perfectly collaborate with Douyin. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: Would you mind telling us more about […]
Daxue Talks 27: Quick Guide on affiliate marketing for Douyin in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). With Vérot we talk about how Douyin is becoming a powerful marketing platform and its implantation into the formed social network landscape of China. Learn everything about affiliate marketing for Douyin! ACCESS THE TRANSCRIPT […]
China Paradigm 89: It is time to get mature with video marketing in China
Matthieu David interviews Carlotta Godio, General Manager at FLATMIND Video Productions. How has video marketing grown in China in the past few years? What future trends in video marketing can we expect to see in China? Is censorship an issue when it comes to shooting thematic videos? These questions and more in this new China […]
Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting
Over the past decade, artificial intelligence has proven to be the driving force behind the next phase of the evolution of video games. China recently officially recognized gaming as a profession, has not hidden its intentions to become one of the leaders of this industry. So, how do big names use artificial intelligence in China’s […]
[Podcast] China paradigm #28: Using thought leadership and social media to accelerate your business in China
China Paradigm interviews Ashley Galina Dudarenok, founder of Alarice and ChoZan, in this episode of China Paradigm, covering a wide range of topics like leadership and social media in China, important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include: How Ashley started her […]
[Podcast] China Paradigm #26: How to master SEM and SEO in China
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]