AYAYI: The first metahuman in China has already made an “offline appearance” at Guerlain’s event
The first metahuman AYAYI (super realistic digital human) was created by RM Inc. (燃麦科技) earlier this year. AYAYI made her first appearance on Red on May 20th, 2021, the Chinese version of Valentine’s Day. As of July 1st, AYAYI’s first笔记 (note) launched on Red has won 95,000+ likes, 13,000+ favorites, and 2+ million reads. All […]
The E-sports hotel market in China has tremendous potential: 5-fold growth from 2019 to 2020
China has become the largest market for e-sports in the world. China’s e-sports market revenue increased from 94.7 billion yuan in 2019 to 136.6 billion yuan in 2020, a year-on-year increase of 44.16%. Such massive growth in e-sports comes other markets leverage the trend. In this case, it lead to the rise of e-sports hotels […]
The many faces of virtual influencers in China: Vocaloids, KOLs, KOCs, idols and brand ambassadors
L’Oréal announced their branded virtual idol for the brand’s Chinese fans, Mr Ou. L’Oréal is not the only brand to invest in a virtual ambassador, virtual influencers in China are a growing phenomena. In fact, by 2023, China’s virtual KOL market is expected to be worth RMB 1.5 billion according to South China Morning Post. […]