Project: Distribution Sizing in China 

Distribution sizing in ChinaDescription:  The client was preparing the launch of a new product in China (high-end spirit). In order to understand the Chinese market, and more especially the distribution environment in China, the group came to Daxue Consulting with two questions: where should we sell our product in China, and ultimately, what is the selling potential for our product in China?

Results: Daxue Consulting answered in 2 steps:

Thanks to the various interviews with key point-of-sales in China, it is possible to determine quantities sold and SKU of each company in the period, and therefore forecast/assess the potential for the client’s new product in China.