Luxury Co-Branding in China: High-End Brands Take Collaborations to the Next Level
In China, luxury co-branding is not just a trend; it’s an innovation powerhouse that is reshaping the market with unexpected and often surprising partnerships. Far beyond conventional alliances, these collaborations bring together brands from dramatically different sectors – from local food and beverage giants to fashion brands (like the collaboration between Fendi and HEYTEA), and […]
China’s ultra-luxury market amid global uncertainties and digital transformations
In 2023, the global economy continues to grapple with the aftermath of COVID-19 and the war in Ukraine. Despite initial efforts at recovery, the labor market is shrinking, nations are trying to navigate the complexities of inflation, and economists are pessimistic about the future trajectories and anticipating the economic recession. Download our China luxury market […]
Burberry in China: Sales increasing faster than any other region
Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]
Cartier in China: The king of jewelers
“Jeweler to kings, king of jewelers” said King Edouard VII about Cartier. The jewelry and watchmaking House is prestigious for its finest quality. Since 1847, the brand is developing some of the most prestigious jewellery in the world. With time, their brand expanded; now including watches, pens and other luxury goods. In 1992, Cartier started […]
The alcohol market in China is making a comeback
In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]
White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month
Similar to western countries, white-collar workers in China are widely pictured as symbols of leisure-oriented lifestyles. With supposed decent pay, a nice office, and stylish clothing. However, with inflation and surging housing prices, white collars lead a more difficult life than expected. Drafted in early 2012, the criteria circulating on the internet that classify white-collar […]
The pinnacle of the Chinese luxury watch market: Rolex in China
There is a saying in China: 穷人玩车，富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]
Market study: Glamour-Sales in China
Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: www.glamour-sales.com.cn in China and www.glamour-sales.com in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]
Market report: Malls in Beijing
Most malls in Beijing are in the CBD, near Zhongguancun(中关村), or near big subway stations such as Dongzhimen and Xizhimen. Malls near CBD CBD is the abbreviation for central business district, which is the main district in a city where the business activities are conducted. Generally speaking, a CBD is the central location for the […]
Market study: Agnès B in China
Agnès B. opened her first shop on Rue du Jour in Paris in 1975. Since then, she has designed clothing for men, women, and children that reflects the spirit of the age by creating a timeless wardrobe that can easily adapt to every personality. Today, Agnès B. continues to design each collection that bears her name, […]
Top 10 Chinese movie stars
NO. 1 Jackie Chan (成龙) As a cultural icon in China, His main endorsements are Bawang shampoo, Synear dumplings (思念水饺), Canon EOS, Kaspersky, etc. NO. 2 Donnie Yen (甄子丹) Another action movie actor, whose main endorsements are Jacob & Co, Sharp, Datangwushuang online gaming (大唐无双网游), etc. NO. 3 Xu Jinglei (徐静蕾) endorsements: GOGI, Bishengyuan tea, Lipton, Jonson&Jonson, Grace towel, ENICAR, […]
The Bao fa hu in China
How have the Chinese super-rich become super-rich? The Bao Fa Hu is the very large and powerful group of overnight millionaires or billionaires who have little “cultural worth,” . Bao Fa means “explosively rich” and Hu means “group.” Western countries call them “new money”. According to the statistics, the population of Bao fa hu […]