Marketing research: Olympics and sportswear brands in China

The Link Between the Olympics and Chinese Sportswear Brands It is indisputable that the Olympic Games provide vast potential gains for sportswear brands worldwide because of the publicity the sportswear brand receives during the globally watched sporting event. Especially, as China has been performing exceptionally in consecutive Olympic Games and is expected to continue to […]

China market research: Asprey, British Royal Warrant of Luxury

Asprey, a distinguished brand from London, is still the most prestigious British luxury brand after over 200 years since its inception in 1781. Asprey is a symbol of exquisite fashion taste, superb craftsmanship and excellent quality, exhibiting a modern elegant British style. Asprey is known throughout the world for its precious jewelry, watches, leather bags, […]

Market Research: Luxurious Writing of Omas in China

Omas was founded by Armando Simoni in 1925, and since then the brand had been developing and becoming one of the most recognized providers of pens and related products. Thanks to its excellent quality and extraordinary innovation, today Omas is part of Xinyu Hengdeli Group, a public company listed on Asia’s premier stock exchange in […]

Rolls-Royce in China, a Market Research on Top Cars

Rolls-Royce is one of the most well-known brands in the world. Its name is one of its most valuable assets. It helps to open doors, it attracts talented people, it differentiates Rolls-Royce and it is a reassurance of trust in Rolls-Royce’s technical capability. Today, the brand means more than engineering excellence. It is a standard […]

Market research: Diamanta in China

Diamanta is a brand from Paris that sells luxury products including rings, pendants, earrings, bracelets and diamands. Its products cover a wide range of consumer needs, with prices from hundreds of euros to thousands of euros. It is still in its developing period, but it is still working to become an established name in the […]

China Market Research on the Italian Designer Cappellini

Cappellini offer completes itself with limited edition products, to increase the value of image and the cultural solidity of its realizations, but also to preserve a pinch of healthy fun. Cappellini also dedicates its research to the objects and the complements creating in 1992 a collection of products for the house calm and measured, simple […]