Omnichannel strategies in China: luxury brands’ attempts to multiply consumer touchpoints
China’s luxury market seeks steady recovery amidst challenges in 2022, which rebounded in 2023, as the market is driven by core luxury consumers who are less financially impacted by a slowing GDP. With the vigorous development of domestic luxury e-commerce, omnichannel luxury retail is making progress in China. Luxury brands are not merely adapting to […]
What’s next for the online grocery market in China after the stay-at-home economy slows?
Think grocery delivery is a COVID-19 fad? Not in China. Some Chinese consumers had been ordering grocery delivery as early as 2005, and as of 2021, grocery delivery in China is becoming a standard. Online grocery refers to the means of selling groceries through online platforms; this can be through apps but also offline shopping […]
China Paradigm 93: Building an event-native agency in China’s digital world
Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]
Daxue Talks transcript #26: the dynamics of Chinese New retail explained in 5 minutes
Find here the Daxue Talks episode 26. Max Peiro tells us about how brands should break silos in the customer journey to offer a real and immersive omnichannel experience. This plays a rising role in the Chinese New Retail, where all brands are developing the greatest innovations to win the race. Full transcript below: Max Peiro: […]
Daxue Talks transcript #25: AI and big data in retail in China
Find here the Daxue Talks episode 25. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And I am the […]
Daxue Talks 26: Why does everyone talk about omnichannel experience in China?
Max Peiro, Daxue Talks’ new guest talks with us about New retail in China in 2019 and how brands try to adjust their strategies to it. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about Chinese retail and the need to develop an omnichannel experience […]
Podcast transcript #52: How retailers in China should prepare for the revolution of the industry
Find here the China paradigm episode 52. Learn more about Olivier Tollet’s story and how retailers in China need to prepare for the revolution of the industry. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue Consulting, a China market research company and its China marketing podcast, China Paradigm. […]
Podcast transcript #47: The ultimate guide for selling online in China
Find here the full China paradigm episode 47. Learn more about Igor Temirov’s story selling online in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting Group, a strategic market research company, and this China marketing podcast, China […]
Podcast transcript #46: How to develop effective CRM strategies in China
Find here the full China paradigm episode 46. Learn more about Enjoyce Zhu’s story in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hi everyone. I’m Matthieu David, the founder of Daxue Consulting, a market research company in China and its China marketing podcast, China Paradigm and today […]
Smart home experience stores in China: Experiential retail gaining popularity | Daxue Consulting
Smart home experience stores in China Smart homes seem to occupy modern Chinese households more than ever. Lots of manufacturers are seizing flow to develop all sorts of new science and smart home products in China for the smart home market. According to Statista, the revenue of smart home in China ranks second in the […]
China Paradigm 52: Choosing the right commercial property and real estate in China
In this episode of China Paradigm, Olivier Tollet, enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate in China. Olivier Tollet talks about the service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and […]
New retail in China: Redesigning the consumer journey
Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]