Embracing the “New Normal”: unlocking opportunities in China’s wine market
Although wine consumption was not traditionally significant in Chinese culture, the adoption of westernized lifestyles in major urban areas has sparked an increasing interest in wine among Chinese consumers. However, in 2020, with restrictions in the catering industry, including restaurant and bars, and the cancellation of social dining occasions, China’s wine market suffered a sharp […]
[Webinar] China’s wine & spirit industry barometer
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes […]
An analysis of wine imports in China, is the market shifting from ‘old world’ to ‘new world’?
The wine market in China is growing as consumers develop wine drinking habits, however, consumption remains low compared to developed Western nations. From 2014 to 2018, the Chinese wine market grew by 28%. Yet, by 2019, China’s per-capita wine consumption at only 1.5 liters a person, paling in comparison to Portugal’s 62.1 liters, France’s 50.2 […]
Australian Wines in China: Australia’s largest wine export market
China is the largest import market of Australian wines China has become the largest import market of Australian wines, overtaken the traditional markets such as the United States and the United Kingdom. From 2014 onwards, the import value has increased rapidly and surged by 533% during 2014-2018. In 2019, the import value of Australian wines […]
China’s conquest of wine: Evolving wine drinking habits in China
Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]
The red wine market in China: Production plummets, imports fill demand
China has become the first market for red wine in 2013. According to the survey from Jiuyejia, the top five countries by volume remain unchanged, with the US leading the way with 318 million cases, followed by Italy (266 million cases), France (250 million cases), Germany (244 million cases) and China (156 million cases). Germany […]
Podcast transcript #54: Everything you need to know about running a French restaurant business in China
Find here the full China paradigm episode 54. Learn more about Charles Carrard’s story running a French restaurant business in China in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I’m Matthieu David, the founder of Daxue consulting, a strategic market research company in China and […]
Podcast transcript #41: Selling wine in China in an unconventional way
Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]
China Paradigm 54: Marketing French cuisine and wine in China
Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]
[Podcast] China Paradigm 41: How to start a trendy wine chain in China
Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]
How to sell Wine to Chinese consumers?
To know more about the Wine industry in China, contact us at dx@daxueconsulting.com In 2013, China became the biggest consumer of red wine in the world on a per capita basis, overtaking France, and Italy. Moreover, between 2015 and 2020 Euromonitor International believe that the total growth in the volume of red wine in China […]
How to sell wine to Chinese consumers?
How to sell wine to Chinese consumers? In 2013, on a per capital basis, China became the biggest consumer of red wine, overtaking France and Italy succinctly. However, although there is a growing demand, selling wine has become a real challenge, and adequate knowledge of Chinese typical habits and perception on the wine have been […]