China’s beauty quiz
Who are the biggest buyers of cosmetics in China?
According to daxue consulting, the 30-35 are the ones who buy the most cosmetics in China, representing 40% of buyers in 2017.
Among the top 10 cosmetics players in China, how many are international brands?
Among the top 10 cosmetics players in China, 7 are international brands. Collectively, the international cosmetics brand hold a 61.5% share of the cosmetics market in China.
Which foreign cosmetics group is the leader in China in terms of revenue?
Procter & Gamble is the leading cosmetics and skincare brand in China with a market share of 10.1% in 2017.
Which foreign brand is not yet in the Chinese market in 2019?
Due to animal testing issues, Lush has not wished to enter the Chinese market yet.
Which local brand has the largest market share in the cosmetics market in China?
With 2.6% market share, Chicmax ranks fourth just after Shiseido, which is on the third place on the podium.
Which foreign brand has left China in recent years?
In 2014, Revlon announced its decision to leave the Chinese market due to a failed marketing strategy.
Sephora is considered as the first multi-brand beauty retailer in China. In 2019, in how many Chinese cities is Sephora present?
According to Jing Daily, in 2019, Sephora is present in 74 cities in China with more than 230 stores.
What is the number one distribution channel for cosmetics in China?
27% of sales are still made by supermarkets in China, closely followed by e-commerce platforms, which is likely to lead next year.
According to daxue consulting, in terms of make-up in China, what type of product is the most successful?
In 2018, 6.20 million lipsticks were sold on Tmall alone, making it the top category in terms of make-up.
In terms of skincare in China, what type of product is the most successful?
According to last daxue consulting's report, in 2018, 8.42 million face masks were sold on Tmall alone, making it the top category in terms of skincare.
Steffi Noël
