Shein is the largest Chinese cross-border fast fashion e-commerce company, with presence in over 150 countries and 235 million downloads across in the world. Its largest markets are the United States and some European countries, including Germany, the United Kingdom, and France. In the United States, the Trump administration announced on February 1st, 2025, that … Continue reading Shein’s marketing strategy: From a U.S.-China focus to global expansion