Enlightening decision makers on the Chinese market since 2012
Daxue Consulting, your partner for strategic China research
Enlightening decision makers on the Chinese market since 2012
Daxue Consulting, your partner for strategic China research
Why we are your gateway to China
Our extensive experience in the Chinese market and unique data-gathering network separates us from other consulting firms. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your target market.
We help clients make data-backed strategic decisions in China by leveraging tech-driven data collection methods and performing detailed qualitative research on key consumer groups, competitors, and market dynamics.
Our services
The Chinese market holds tremendous opportunities, but also dangerous threats. Our team provides tailored, ad-hoc market research in China, aimed at helping you navigate such a complex business environment without perishing in the effort.
Consumer Understanding
In order to win the heart of Chinese consumers, you need to have a clear picture of their needs, desires, behaviors and expectations. Our consultants master a broad range of consumer research solutions, smartly designed to identify and satisfy your consumers’ needs.
Strategy Consulting
What is your business and marketing strategy in China? How to successfully coordinate your marketing operation when entering China’s market? Through using a segmentation approach, Daxue Consulting will guide you in better optimizing your business and market strategy in China.
Management Consulting
With 10 years of experience in China, more than 400 clients and over 30 China consultants from all over the world, we have all the necessary skills to become your China market business advisor and help you improve your performance in China.
Branding
Developing a good branding strategy is key to gain a competitive edge over both foreign and domestic competitors. Through using a set of different methodologies, our international team of market managers can answer your branding issues and support your growth in China.