Brand Activation Toolkit

Brand activation refers to a specific campaign or event through which a company drives customer actions. It helps companies in China engage more with local customers by enhancing brand-consumer interactions both online and offline.

Brand activation is a campaign, event, or any interaction which improves brand awareness, establishes stronger ties with target audience and enhances customer loyalty. It is an isolated experience with the singular purpose of elevating your brand. Therefore, brand activation is an interactive and effective method of attracting your target audience to make a brand recognizable, thereby helping you stand out from thousands of brands in a competitive market like China.

Our steps for activating your brand in China

Segment

Our team will help you identify your buyer personas and know your customers better.

Define

Our international project team will assist you in setting your goals and budget.

Choose

Depending on your brand, industry, and audience, our consultants will help you choose the right activation strategy.

Assign

We will ensure all tasks are assigned to the right people.

Amplify

Our team will help you find ways to create buzz online and amplify your brand activation campaign.

What Brand Activation Toolkit brings you

Enhance your brand awareness

A brand activation will open a two-way dialogue with potential customers about your brand, raising brand awareness and jolting your brand to life.

Attract more loyal customers

A brand activation helps you establish an emotional connection between your audience and your brand, thereby enhancing customer loyalty.

Reach a wider audience

A brand activation helps convey your message to a wider audience and create buzz around your brand.

They trust us

Technology and Trends in APAC E-commerce Market for Clarins

A desk research helped Clarins to uncover the new technology adoption and trend in the APAC e-commerce market. On top of this, a competitor analysis allowed the brand to analyze how the competition used these digital marketing tactics.

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What do you have in mind for your expansion in China?

Get the latest China market insights

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.