Brand positioning is the act of designing the company’s offering and image so as to occupy a distinctive place in the mind of the target consumers. A proper brand positioning in China will lead your company to build a prestigious and high qualitative image that can help you overtake local brands and gain a competitive edge over foreign competitors.
Our steps for building a powerful brand positioning in China
Consultants will research your target market, consumers, and competitors to discover elusive trends and insights valuable for building your brand image in China.
We will evaluate your capabilities, as well as define and highlight your strengths to convey your brand to customers.
Based on your brand potential, consultants will customize three critical statements (vision, tagline, brand line) and deliver your brand message across both internal and external channels.
Daxue Consulting will help your team keep consistent in your China marketing message across different channels.