Alternative data are unstructured, raw data from non-traditional sources. It can be divided into three different categories: satellite data, sensor data, and web data. The use of alternative data allows businesses obtain unique insights that can convert into important competitive differentiators. Alternative data in China do not come from official company reports or publications, archives, sales histories or press releases, but from other types of sources whose primary purpose is not to provide marketing data.
How we work on alternative data in China
We will dig into industry data and scope out your competitors’ strengths and weaknesses.
Our team then will get access to the relevant datasets and translate raw data into clean and meticulous data.
Consultants will utilize artificial intelligence-based platforms to dissect data.
Daxue Consulting’s team will draw direct conclusions from these gathered data to provide you with the best strategic recommendations.