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Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting
20Feb2019

Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting

Chinese tourists. The implementation of Belt and Road Initiative has enhanced Chinese tourists’ understanding of Europe. The increase in new routes and charter flights has enabled Chinese consumers in second- […]

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
18Feb2019

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting

Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers.  Chinese consumers are […]

Beverage market research: Mineral water industry in China | Daxue Consulting
15Feb2019

Beverage market research: Mineral water industry in China | Daxue Consulting

Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the […]

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting
13Feb2019

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting

Air pollution in China has become one of the most intensely discussed livelihood issues that the Chinese government focused on the 12th National People’s Congress (NPC) that was held in […]

The cheese market in Shanghai: Cheese evolution | Daxue Consulting
11Feb2019

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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