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How millenials and low-tier cities are shaping China’s jewelry market
26Nov2020

How millenials and low-tier cities are shaping China’s jewelry market

China is becoming a consumption-led economy, which bodes well for retail in China, especially the luxury sector . China’s jewelry market is still dominated by foreign brands. Corresponding to the growing demands, […]

Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
26Nov2020

Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever

Those who have traveled China have one time or another passed the Biem.L.Fdlkk store at a train station or airport and pondered ‘what is up with this brand?’. Today, you […]

Modern Chinese fashion: Poetry, heritage, tech-forward and impact are the four upcoming trends
24Nov2020

Modern Chinese fashion: Poetry, heritage, tech-forward and impact are the four upcoming trends

As the structure of mass consumption has undergone major changes in China, modern Chinese fashion is following new trends. Nowadays, “displaying power, connecting industries, and promoting ecology” has become the […]

Second-hand e-commerce in China reaches demand from a new generation of consumers
24Nov2020

Second-hand e-commerce in China reaches demand from a new generation of consumers

Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is […]

Official guide to brand storytelling in China
21Nov2020

Official guide to brand storytelling in China

Every brand has a story, and brands can narrate their story to engage with their audience. Through a narrative, an audience can become more sentimentally connected with a brand, which […]

The craze for e-commerce gamification in China, from charity to double 11
20Nov2020

The craze for e-commerce gamification in China, from charity to double 11

E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like […]

6G in China is at the initial stage of development, here is what you should know
19Nov2020

6G in China is at the initial stage of development, here is what you should know

As early as 2018, The 5G Technology Working Group at the Ministry of Industry and Information Technology started research into 6G in China. This makes China one of the first […]

MINISO is regarded as “the most powerful competitor” by MUJI and Watsons
18Nov2020

MINISO is regarded as “the most powerful competitor” by MUJI and Watsons

MINISO is a Japanese-inspired Chinese retail brand founded by Guofu Ye and Miyake Jyunya. “A better life has nothing to do with the price” is the mission that drives MINISO […]

The 8 China market trends experts predict for 2021
17Nov2020

The 8 China market trends experts predict for 2021

Key insights from ChoZan’s brand new 570+ pages report unveiled It’s no question that the pandemic has brought drastic changes to our lives, be it social distancing, working from home, […]

Lesser known ride hailing platforms in the ride hailing market in China cause tight competition
16Nov2020

Lesser known ride hailing platforms in the ride hailing market in China cause tight competition

The ride hailing market in China is increasingly competitive and price-driven. Although DiDi has long held the largest share, lesser known ride hailing platforms in China are emerging to challenge […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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