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The sportswear market in China: Domestic brands on the rise but still dominated by Nike and Adidas
01Dec2020

The sportswear market in China: Domestic brands on the rise but still dominated by Nike and Adidas

Benefiting from the growing health awareness among the middle class, the sportswear market in China is rising steadily. The retail value of the sportswear market in China reached CNY316.6 billion […]

China Paradigm Transcript #108: Run business in China’s cloud industry as a foreign company
30Nov2020

China Paradigm Transcript #108: Run business in China’s cloud industry as a foreign company

Find here China Paradigm episode 108. In this interview,  Steve Mushero tells us about China’s cloud industry and his business China MSP YunChang. Full transcript below: Matthieu David: Joining us today is […]

China Paradigm Transcript #107: Spa industry in China
30Nov2020

China Paradigm Transcript #107: Spa industry in China

Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny […]

China Paradigm Transcript #106: Creatively multitasking for luxury brands in China
30Nov2020

China Paradigm Transcript #106: Creatively multitasking for luxury brands in China

Find here China Paradigm episode 106. In this interview, Matthieu Rochette-Schneider tells us about his top management experience in Asia, Centdegrés business in the local market and creatively multitasking for luxury brands […]

China Paradigm Transcript #105: Merging family traditions with etiquette training in China
30Nov2020

China Paradigm Transcript #105: Merging family traditions with etiquette training in China

Click here for China Paradigm 104.  In this interview, Guillaume Rué de Bernadac, the founder of a business for etiquette training in China, shares how his school perpetuates his family traditions as […]

China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China
30Nov2020

China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China

Find here China Paradigm episode 104. In this interview, Lucas Englehardt tells us about his two contrasting businesses in China: the food delivery platform Waimaichaoren and the oral care business xixilab, […]

How millenials and low-tier cities are shaping China’s jewelry market
26Nov2020

How millenials and low-tier cities are shaping China’s jewelry market

China is becoming a consumption-led economy, which bodes well for retail in China, especially the luxury sector . China’s jewelry market is still dominated by foreign brands. Corresponding to the growing demands, […]

Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
26Nov2020

Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever

Those who have traveled China have one time or another passed the Biem.L.Fdlkk store at a train station or airport and pondered ‘what is up with this brand?’. Today, you […]

Modern Chinese fashion: Poetry, heritage, tech-forward and impact are the four upcoming trends
24Nov2020

Modern Chinese fashion: Poetry, heritage, tech-forward and impact are the four upcoming trends

As the structure of mass consumption has undergone major changes in China, modern Chinese fashion is following new trends. Nowadays, “displaying power, connecting industries, and promoting ecology” has become the […]

Second-hand e-commerce in China reaches demand from a new generation of consumers
24Nov2020

Second-hand e-commerce in China reaches demand from a new generation of consumers

Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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