Andros is a French family-owned company that makes fruit-based products for consumers and businesses. It has operated in China’s food and beverage industry since 1998.
As Andros expanded its retail product portfolio, it needed to better understand Chinese consumers’ food consumption habits and taste preferences. The company approached Daxue Consulting to develop product concepts and validate them with consumers.
Daxue Consulting combined market analysis and direct consumer feedback to develop product concepts aligned with Chinese preferences. The approach focused on:
The project mainly leveraged the following methodologies:
Daxue Consulting delivered:
