Learning expedition for iFood, the “Brazilian Meituan”

iFood in China

Client profile

iFood, or the “Brazilian Meituan“, is Brazil’s leading food delivery platform. Founded in 2011, it has grown into a dominant player in the country’s online food delivery market.

Objective

iFood reached out to Daxue Consulting to organize a learning expedition in China, Singapore, and India for its top management. The objective of the market visits was to connect iFood with local tech giants’ top executives (e.g., Alibaba, Tencent, Grab) and immerse them in the local innovations in regional innovations in food delivery ecosystems.

Research process & methodology

Daxue Consulting designed and executed a comprehensive learning expedition across China, Singapore, and India. The program included:

  • 20 interactive sessions and company visits with C-level executives from leading tech and food delivery platforms (Meituan, Swiggy, Grab, Bytedance, Alibaba)
  • Ideation workshop to develop region-tailored strategic actions

Outcome

Daxue Consulting delivered: 

  • Refined growth strategy: Market analysis and direct exposure to regional competitors enabled the client’s leadership to identify new opportunities and strengthen competitive positioning
  • Operational best practices: Identification of actionable best practices across supply chain, customer service, and app user journey optimization